网络媒体的运用策略主要包括媒体型态的选择、栏目的选定、时间的确定和网络广告形式选择等几方面。
Application strategy of network advertisement mainly includes selection of media type, selection of contents, determination of time, selection of network advertisement forms and so on.
消费者决策型态是消费者选择商品或服务时的一般心理定位,它一致地支配着消费者的决策行为。因此,它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
消费者决策型态是消费者选择商品或服务时的一般心理定位,它一致地支配着消费者的决策行为。因此,它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
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