定位市场营销理论中的一个重要概念，分析定位的本来含义，研究市场定位？产品定位和竞争定位三者的逻辑关系，具有重要的学术价值。
It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.
挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.
挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demising value, positioning cultural leisure and marketing the whole are the ways to improve the competence of urban tourism.
营销战略的分析包括国有商业银行的市场细分战略、目标市场战略、市场定位战略以及竞争战略、关系营销战略和营销国际化战略。
The marketing strategy analysis includes the market segmentation, targeting and position as well as the market competition, relationship marketing and international marketing.
在此基础上，调整了澳航青岛分公司的市场定位，就同业竞争加以分析，并提出了相应的产品营销策略。
Under such basis, we will adjust our marketing focus and analyze the competition from our counterpart and put forward our product sales strategy.
本文试图借用市场营销学的两个基本概念——“定位”和“品牌”，把中国新闻网站首页作为一种市场竞争下的营销产品，大胆进行学术探讨。
"Positioning" and "branding", this dissertation tries to take the front page of China's journalistic websites as a kind of product in market competition and do some academic researches.
本文试图借用市场营销学的两个基本概念——“定位”和“品牌”，把中国新闻网站首页作为一种市场竞争下的营销产品，大胆进行学术探讨。
"Positioning" and "branding", this dissertation tries to take the front page of China's journalistic websites as a kind of product in market competition and do some academic researches.
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