程昱凡：您是如何保持创造力的？

Cheng Yufan: How do you stay creative?

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程昱凡：现代的广告会是什么样子？

Cheng Yufan: What could modern advertising look like?

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程昱凡：您的理想客户是什么？

Cheng Yufan: What's your dream client?

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程昱凡：我们能为品牌取得成功做些什么？

Cheng Yufan: What can be done to achieve success for brand?

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程昱凡：贵公司的哪件作品最让您感到骄傲？

Cheng Yufan: What work done by your agency makes you most proud?

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程昱凡：这不是超越了广告代理商所应做的事情了吗？

Cheng Yufan: But doesn't that exceed what an advertising agency is supposed to do?

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程昱凡：创作通行国际市场的广告是否需要了解各地的文化？

Cheng Yufan :Is it necessary to understand the local cultures to do international work?

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程昱凡：我前段时间读到了一篇文章说柏林将成为欧洲新的创意之都。

Cheng Yufan: Some time ago I read an article that said Berlin would be the new creative capital of Europe.

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程昱凡：那您能否透露你们的创意人员如何构思出这个获得黑铅笔的点子？

Cheng Yufan: Could you tell us how did the creatives come up with the black pencil idea?

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程昱凡：您提到了“真实的”作品，那么请问您怎么看待那些只为奖项而做的广告作品？

Cheng Yufan: you said "real" work, so how do you think of the creation that's specifically done for award show?

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程昱凡：您提到了“真实的”作品，那么请问您怎么看待那些只为奖项而做的广告作品？

Cheng Yufan: you said "real" work, so how do you think of the creation that's specifically done for award show?

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