在这一讲中，我会带大家看看，为什么人们对于搜索广告的关注方式完全不同于电视和路边广告牌上的广告，尽管它们的神经学原理是完全一致的。
This week, I want to explore why those same mechanisms dictate that our search interactions are going to be completely different from engagement with a TV ad or a billboard.
不过某些课题对掌握神经学主要原理来说不是必须的。
It is organized in such a way, however, that excursions into special topics are not necessary for grasping the major principles of neural science.
通过这本书我们所描述了主要原理是，所有的行为都是神经活动的表达，这是从神经学角度对行为的理解。
Throughout this book we both document the central principle that all behavior is an expression of neural activity and illustrate the insights into behavior that neural science provides.
这种关联让福罗博士想知道是不是镜像治疗减轻疼痛的原理就是逆转了“伸缩”所带来的神经学上的改变。
That correlation led Dr Flor to wonder if the alleviation of pain caused by the mirror treatment might be the result of a reversal of the neurological changes associated with telescoping.
神经学家们正将大脑分解成各个小零部件，自下而上从最简单的分子开始试图破解大脑的工作原理。
Neuroscientists are disassembling brains into their component parts, down to the last molecule, and trying to understand how they work from the bottom up.
神经学家们正将大脑分解成各个小零部件，自下而上从最简单的分子开始试图破解大脑的工作原理。
Neuroscientists are disassembling brains into their component parts, down to the last molecule, and trying to understand how they work from the bottom up.
应用推荐