为组织制定一个社区媒体使用规定。
社区媒体从根本上改变了人们计划旅游的方式。
Social Media has fundamentally changed the way people plan their travel.
旅游业在社区媒体和在线渠道上的争夺甚为激烈。
The area of social media and online is certainly hotly contended for the travel sector.
那么，哪个是您最喜欢的B2B社区媒体成功故事呢？
而超过44%的互联网用户活跃在社区媒体上。
这将导致70%以上的IT导向型社区媒体方案面临失败。
This will result in over a 70 percent failure rate in IT-driven social media initiatives.
在个人博客、Facebook和社区媒体方面受到限制。
制定一套社区媒体管理的日常程序以保证不间断的参与度。
Create a social media management routine to ensure consistent participation.
它是基于社会网络的营销战略，社区媒体正成为小企业主的优先事项。
It has based its marketing strategy around the social web, realizing that social media has become a priority for small business owners.
有一种方法来找到相应的社区媒体群体应该会让你感兴趣。
One way to approach this is to find key influencers within a social network that might be interested in your offering.
他指出，新工具，如社区媒体、搜索和移动设备，只会有助于产生需求。
New tools – social media, search and mobile – can only help with demand generation, he said.
虽然我很喜欢社区媒体，但同样地我并不希望公开我的航班号和日程安排。
Then again, as much as I like social media, I have no great desire to share my flight numbers and schedules with the world.
用社区媒体来宣传你的新酒店主要就是让你的生意人性化、和粉丝们建立情感联系。
The point of using social media for your new hotel is to humanize the business and create an emotional connection with your fans.
随着社区媒体逐渐成为“消费者的声音”，在线旅行者希望看到官方与非官方的内容。
With social media becoming the "voice of the people" online travelers want to see both sides of the story.
从表格c可以看出，更多的酒店希望采用各种类型的Web 2.0和社区媒体营销方案。
More hoteliers are planning to engage in all types of Web 2.0 and social media initiatives across the board, as you may see in Table c.
把你的博客和社区媒体建立成客人之间可进行互动的平台，而不仅仅是接收你的市场信息的地方。
Present your blog and social media presence as a way for people to connect with their peers, not just receive your marketing messages.
随着社区媒体在企业用户中的不断普及，企业定位客户群和传播品牌知名度的方式也正在逐渐改变。
The increasing use of social media tools by businesses is gradually changing the way companies are targeting customers and spreading brand awareness.
截至目前，壹时代已经在上述城市拥有了近6000余部电梯以及相关社区媒体的经营权。
Up to now, one era in the city has nearly 6000 I elevators and related community media franchise.
“如果我们要参与到社区媒体中，我们就希望设立一些规则，而不是听之任之，”Johnston表示。
"If we are going to get involved in social media, we want to set something up and not let it go on autopilot, " Johnston said.
——34%的社区媒体用户表示现在比一年前更经常使用这些网站或功能，而18%的人表示使用频率少了。
34 percent of social media users report using these sites or features more often now compared to a year ago, while 18 percent said they use them less.
Hewett认为，社区媒体网站有能力开发旅游混搭程序、成为第三方分销商的重要力量，这一天将要到来。
Hewett sees the day coming when social media sites will have the ability to develop travel mashups and become important for third party distributors.
以下是白皮书（pdf）由微软广告的MelCarson提供，描述B2B公司进军社区媒体的伟大理念。
Here’s a white paper (pdf) by Mel Carson of Microsoft Advertising that documents their foray into social media as a B2B company. Great insights.
这样，该搜索引擎就提供了社区媒体功能，以便于旅行者利用自身的社区网络推荐酒店和旅游特惠产品。
This allows the search engine to provide social media features so travelers can leverage their own social networks for hotel recommendations and travel deals.
作为市场推广组合之一，只有43%的经营者把“社区媒体应用”看作“非常重要”或者“重要”，远远低于88.5%的“将产品在旅游网站上展示“的比例。
As part of their marketing mix, just 43% of operators saw ‘Social Media Engagement’ as ‘very important’ or ‘important’, falling well below the 88.5% for ‘Listing on Travel Websites’.
以“内容DJ”的方式思考：把手上的内容以不同的形式重复利用：博客文章、邮件、新闻邮件、文章、P DF、新闻稿、案例分析、视频以及社区媒体更新。
Think like a "content DJ" : use and reuse your content in many different formats: blog posts, email, newsletters, articles, PDFs, press releases, case studies, video, and social media updates.
调研结果显示酒店业者相信社区媒体可带来更高的ROI，同时还反映出酒店业者正在参与（或者计划在2010年参与）的社区媒体种类数量出现猛增。
In addition to hoteliers believing that social media will produce greater ROIs, the survey also showed a surge in the types of social media that hoteliers are participating in (or planning for 2010).
将你在社会媒体网站上的角色转变为社区和论坛的良好的使用和参与者。
Put your social media site membership to good use and participate in the community and in forums.
将你在社会媒体网站上的角色转变为社区和论坛的良好的使用和参与者。
Put your social media site membership to good use and participate in the community and in forums.
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