称赞语是一种普遍的社会现象，恰到好处的使用它能拉近交际双方的距离，避免语用失误。
Praise is a universal social phenomena. Tactful applying it can shorten the distance of communicator, and avoid pragmatic failure.
其实，文化因素只是造成语用失误的一个方面，除此之外还有认知，迁移，社会等诸多因素。
Actually, cultural discrepancy is only one of the factors that cause pragmatic failure. Apart from culture, there are many others including those of cognition, society and language transfer.
在跨文化交际中，模糊语言的使用应受到社会文化价值差异的限制，否则会造成语用失误。
The author points out that in cross cultural communication, the usage of vague terms should be effected by different social culture value.
本文列举了大量广告实例来阐述社会语用和语用语言等效以及语用失误的种种原因。
This thesis illustrates sociopragmatics and pragmalinguistics equivalence as well as the causes of pragmatic failure with a great number of examples.
本文列举了大量广告实例来阐述社会语用和语用语言等效以及语用失误的种种原因。
This thesis illustrates sociopragmatics and pragmalinguistics equivalence as well as the causes of pragmatic failure with a great number of examples.
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