总之，英汉礼貌文化差异和礼貌语言策略的差异是客观存在的。
In a word, the differences both English and Chinese Politeness Culture and Polite Language Strategy are the objective existence.
从语用学的礼貌及其礼貌语言策略，我们可以探索出其在商务谈判语境下的理论意义及其现实指导意义。
By resorting to the politeness strategy and its language from the pragmatic Angle, we can reveal the theoretical and realistic significance in the context of business negotiation.
委婉表达是商务谈判中一种常见的礼貌语言语用策略。
Expressions are a frequently used pragmatic strategy of politeness language in the international business negotiation.
委婉表达是商务谈判中一种常见的礼貌语言语用策略。
Euphemistic Expressions are a frequently used pragmatic strategy of politeness language in the international business negotiation.
外交辞令有其不同于一般语言的独特之处，其显著特征就是讲究策略和礼貌。
However, different from the ordinary language, diplomatic language has its unique characteristics as a tactful and polite language.
从语言的商讨性角度来讨论广告者选择祈使句式的语用原则和策略，指出广告者灵活运用听者礼貌模型和一定的用法策略，是广告祈使句在广告中取得成功的主要原因。
Therefore the pragmatic principles and strategies employed by the advertisers in choosing imperative sentences among the others from the perspective of negotiability of language are discussed.
在社会语言学角度与会话分析角度下，礼貌策略指的是一种在特定社会背景下表达对他人的感受且将威胁自尊(面子)降低至最小程度的说话方式。
In sociolinguistics and conversation analysis (CA), politeness strategies are speech ACTS that express concern for others and minimize threats to self-esteem (" face ") in particular social contexts.
通过对礼貌的概念及运用的研究，文章分析了如何使用英语礼貌语言中留面子的种种不同策略，分别达到积极礼貌以及消极礼貌的目的。
Through the analyses of the strategies of positive politeness, negative politeness and off-record, the author suggests that such strategies should be used tactfully according to different situations.
强调指出了进行英汉礼貌策略对比的原因。并勾勒出全文大致框架结构。第二章解释何谓“礼貌”，侧重介绍了“礼貌”与语言、文化之间的关系。
Chapter one serves as an introduction, which puts emphasis on the cause of the contrastive study of politeness strategies in English and Chinese and Outlines the structure of this thesis.
本文通过对一虎一席谈中的礼貌现象研究，旨在发现主要的礼貌策略和其语言形式如何在这一节目中进行运用。
The present thesis studies the politeness phenomenon in Tiger Talk to analyze how the main politeness strategies and linguistic means are applied in this program.
本文通过对一虎一席谈中的礼貌现象研究，旨在发现主要的礼貌策略和其语言形式如何在这一节目中进行运用。
The present thesis studies the politeness phenomenon in Tiger Talk to analyze how the main politeness strategies and linguistic means are applied in this program.
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