“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
硬卖“广告是人们每天眼见耳闻的一种广告。”本文旨在介绍这一类广告的风格特点和功能。
Hard -sell advertisement is a kind of advertisements that people hear, read, watch and see every day.
他经过我的身边向卖酒的柜台硬挤过去。
那些可食的硬狗粮或者商店里卖的橡胶啃咬玩具是不错的选择。
Edible chewies or sturdy rubber chew toys from the store are a safer choice.
因为己心小龄化以及年青喝酒者更偏偏恨葡萄酒战其他硬饮料，夜原的啤酒卖质反呈降落趋向。
Beer sales in Japan are declining as the population ages and younger drinkers switch to wine and other beverages.
像哈根达斯就属于硬冰激凌——通常是说卖几个球的那种。
Ice creams such as those that Haagen-Dazs serves would be the traditional type of "hard" ice cream.
像哈根达斯就属于硬冰激凌——通常是说卖几个球的那种。
Ice creams such as those that Haagen-Dazs serves would be the traditional type of "hard" ice cream.
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