插播广告的传播优势是强迫性注意，其传播效果中有睡眠者效应的存在。
The advantage of interstitial ads lies in forced attention and there exists sleeper effect its communicative result.
“睡眠者效应”并不能如你想象中那般成为广告商们的如意金箍棒（貌似可以的嘛——译者）。
The sleeper effect isn't the great news for advertisers (and advertising agencies) you might imagine.
值得注意的是，这些因素是相互作用的，比如，强势的信息如果信息来源不明，就会产生睡眠者效应。
You should be aware that many of these factors interact with each other. For example when the message is strong but the source is dodgy, the sleeper effect can arise.
研究者也发现针对25名犯人的睡眠剥夺实验证据，以及多重审讯技巧效应的实验证据。
The researchers also found evidence of sleep deprivation studies on 25 detainees, and investigations of the effects of multiple interrogation techniques.
两组实验者的大脑功能日渐减退，其趋势呈直线下降没有稳定的趋势。研究者将这种累积效应称为“睡眠负债”。那么我们能从中恢复吗？
In both groups, brain functions decrease day by day. almost linearly, with no sign of leveling off, scientists have dubbed this cumulative effect as "sleep Dept", So, can we recover from it?
两组实验者的大脑功能日渐减退，其趋势呈直线下降没有稳定的趋势。研究者将这种累积效应称为“睡眠负债”。那么我们能从中恢复吗？
In both groups, brain functions decrease day by day. almost linearly, with no sign of leveling off, scientists have dubbed this cumulative effect as "sleep Dept", So, can we recover from it?
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