SOA为真实业务世界建模，在这里业务服务是最重要的实体，但并非唯一的。
SOA models real business world where a business service is the most important entity but not the only one.
友好的界面：通过丰富的媒体用户界面提高与真实世界的相似度和复杂数据的可视化，通过用户体验的改进提高SOA服务的可用性。
Rich interfaces: Improvements in real-world metaphors and visualisation of complex data through rich-media UIs, improving the consumability of SOA services through improved user experience.
友好的界面：通过丰富的媒体用户界面提高与真实世界的相似度和复杂数据的可视化，通过用户体验的改进提高SOA服务的可用性。
Rich interfaces: Improvements in real-world metaphors and visualisation of complex data through rich-media UIs, improving the consumability of SOA services through improved user experience.
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