由此，外语教学中，关注目标语文化，提高跨文化意识，注重跨文化交际能力的培养就显得尤为的重要。
Thus, foreign language teaching, pay attention to the target culture, improve cultural consciousness, cultivate the ability of cross culture communication is particularly important.
在翻译过程中，不仅原语与目标语语言上的差异会给译者带来困难，而且原语文化同目标语文化的差异也会给译者造成障碍。
The translator, in translation, faces not only linguistic difficulties but also cultural barriers arising from great differences between the two cultures involved.
论文结论是：广告翻译不单纯是从源语到目标语的语言运作，更是参照译入语文化的特殊适应性转换过程。
We conclude that translating advertisements is not just a SL-TL linguistic operation, but often a specialized adaptation process according to factors of the target culture.
论文结论是：广告翻译不单纯是从源语到目标语的语言运作，更是参照译入语文化的特殊适应性转换过程。
We conclude that translating advertisements is not just a SL-TL linguistic operation, but often a specialized adaptation process according to factors of the target culture.
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