第四章为珍奥集团上海公司市场细分和目标市场的选择，及相应的目标市场决策。
Chapter four subdivides the market and chose the goal market for the company and to do some corresponding goal market decision-making.
针对这种情况，笔者结合企业实际，采用灰色局势决策方法建立起目标市场决策的定量化决策模型，并在此基础上进行策略优化问题的探讨。
Based on business practice, a quantitative model is established by the method of the gray situation decision making, and the problem of strategic optimization is discussed.
服务企业国际市场进入模式的选择是一项多目标的复杂决策。
The choice of entry mode for service firms is a complicated multi-objective decision.
不论是因为市场竞争，还是因为自己目标的修改，生产者都必须定期对其管道决策进行评估。
The producer must regularly evaluate its channel decisions, whether because of market competition or modifications In its own goals.
在此基础上，建立了自顶向下与自底向上相结合的目标市场营销决策系统。
Based on these, the objective marketing decision system is designed to aid the procedure of segmentation and objective market selection.
市场细分研究的最终目的是区隔目标客户，为企业制定营销策略提供决策参考。
The targeted aim of this study is to divide targeted customers and puts forward decision reference in marketing corporate strategies.
在此基础上，根据企业自身状况动态调整细分市场的数量和规模，寻找目标市场，为企业战略决策、产品定位和营销提供一定依据。
On this basis, the quantity and size of market can be adjusted dynamically according to enterprise status and the objective market can be found in order to help the enterprise to make decision.
文章利用定性与定量相结合的方法，给出了目标市场营销决策系统的设计思想和决策过程。
This paper discusses the guideline and decision procedure of objective marketing decision system using qualitative and quantitative methods.
其主要的目标也是为了借助技术实现企业领导人的科学决策、市场营销调研等等。
Its main objective is to use technology to achieve business leaders in science policy-making, marketing research, and so on.
虽然必须帮助那些易受高价食品影响的人，但决策者的目标不应该是阻碍价格机制发挥作用，而是要通过促进粮食生产来帮助粮食市场作出反应。
While those most vulnerable to high food prices must be helped, policymakers' aim should not be to thwart the price mechanism but to help food markets respond by producing more.
消费者决策型态是消费者选择商品或服务时的一般心理定位，它一致地支配着消费者的决策行为。因此，它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
消费者决策型态是消费者选择商品或服务时的一般心理定位，它一致地支配着消费者的决策行为。因此，它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
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