在英国，卫星电视公司英国天空广播公司大力推广HBO电视剧(天空的杂志免费供订户阅览，是英国被读者读得最多的杂志)。
In Britain, satellite company BSkyB has promoted HBO's shows heavily (Sky's magazine, free to subscribers, is the most-read magazine in the country).
英国天空广播公司是一个掌控消费终端的一个极好的例子——你需要天空广播公司的卫星接收天线和接收器及解码卡—连在其用户端供用户观看。
BSkyB is a perfect example of controlling the endpoint of consumption: you need to have Sky's satellite dishes and Sky's receiver and Sky's encrypted card - tied to a subscription - to view it.
该媒体巨头被迫放弃收购盈利丰厚的英国最大的卫星广播运营商英国天空广播公司的控股权。
The media giant was forced to scuttle plans to buy a controlling share of the lucrative British Sky Broadcasting, Britain's biggest satellite broadcaster.
但是这些公司的老板都害怕同一点，那就是鲁伯特·默多克的新闻集团会获得对英国天空广播公司的拥有权，虽然这家卫星电视公司已在其控制之下。
But the bosses of those outfits share a fear: that Rupert Murdoch's News Corporation will end up owning British Sky Broadcasting, a satellite TV firm that it already controls.
在美国，该公司达成一项艰苦的谈判，通过有线电视和卫星媒介对广播网络进行收费，英国天空广播公司就是类似地野蛮谈判者。
In America the firm drives a particularly hard bargain over payments from cable and satellite carriers for its broadcast network. BSkyB is a similarly brutal negotiator.
但了解该公司的人士称，身为英国天空广播公司董事长的老默多克当天晚些时候才参与此事。
But people close to the company say Rupert Murdoch, BSkyB's chairman, only became involved late in the day.
竞争对手们害怕新闻集团会用英国天空广播公司来绑定报纸，后者是前者企图完全控制的一家极成功的卫星新闻广播。
Rivals fear the firm will bundle newspapers with BSkyB, a hugely successful satellite broadcaster that it controls and wants to take over completely.
对大多数的英国人提起天空广播公司时，他们就会联想到足球。
英国天空广播公司(Sky BroadcastingGroup)股价上涨1.9%，至742.5便士，外界猜测美国新闻集团收购天空广播的协议有望得到批准。
British Sky Broadcasting Group Plc rallied 1.9 percent to 742.5 pence amid speculation that News Corp. 's takeover of the company is more likely to be approved.
英国天空广播公司也兜售其自己创作的节目，如伦敦地铁贴满了宣传一部名为Thorne的警察剧的广告。
Sky has also been touting its own shows: the London Underground is full of advertisements for “Thorne”, a police drama.
六月十五日，新闻集团对英国天空广播公司发出了非强制性收购意愿，开始了对这家卫视广播公司的漫长追逐。
STARTING a long courtship, on June 15th News Corporation made a non-binding offer to acquire BSkyB, a satellite broadcaster.
媒体行业中众多表现最优的公司及近年来最热门的股票都依赖订阅服务，如英国天空广播公司（BSkyB）发现通信公司（Discovery Communications），美国娱乐和体育电视台（ESPN）和网飞公司（Netflix）。
BSkyB, Discovery Communications, ESPN, Netflix: many of the media industry’s best-performing companies and hottest stocks of recent years rely on subscriptions.
旗下英国《世界新闻报》深陷丑闻危机，这不仅惹怒了英国，同时也使得新闻集团步履维艰，不得不放弃对英国天空广播公司的收购。
The scandal engulfing the firm's British newspaper division has not just enraged the country but also hobbled the company.
旗下英国《世界新闻报》深陷丑闻危机，这不仅惹怒了英国，同时也使得新闻集团步履维艰，不得不放弃对英国天空广播公司的收购。
The scandal engulfing the firm's British newspaper division has not just enraged the country but also hobbled the company.
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