人们会转向购买更便宜的自有品牌商品。
比如，在很多市场里，Lidl除了供应更为廉价的自有品牌商品以为，也提供有限的品牌产品。
In many markets, for instance, Lidl now stocks a limited range of branded goods alongside its cheaper own-label items.
Waitrose表示，将从明天开始执行的价格匹配计划，是在集团自有品牌销售出现强劲增长之后启动的，而集团的自有品牌商品在09年3月开始上架销售，如今已经占集团销售额的17%。
The supermarket said the move, which starts tomorrow, follows strong growth in its own-branded goods, which were launched in March 2009 and now make up 17% of sales.
一些超市把这个位置留给其自有品牌的“优质”商品。
Some supermarkets reserve that for their own-label "premium" goods.
去年，自有品牌销售额在美洲增长约9%，在欧洲增长约5%。从很多种类品牌商品中夺取了一定的市场份额。
In the past year private-label sales have grown by around 9% in America and 5% in Europe, gaining market share from branded goods in many categories.
这里特别值得指出的是，尽管开发自有品牌具有诸多利益优势，但并不意味着所有连锁超市都应立即大力发展PB商品。
This special worth pointing out that is developing private brand, although many interests with lead, but does not mean that all chain supermarket should immediately vigorously develop PB goods.
零售商自有品牌将会被越来越广泛的运用和开发，中国制造商品牌也面临着新的挑战。
Retailers'private brand would be more and more extensively applied and developed. Our manufacture brands are facing new challenge.
欧美的大型超级市场、连锁商店、百货公司，几乎都出售自有品牌的商品，并受到消费者的青睐。
Europe's large supermarkets, chain stores, department stores, almost all sell brand goods, and by consumers.
强势的制造商品牌一般对连锁超市企业有较多约束，而对于自有品牌，连锁超市则拥有绝对的控制权，可以不受制造商的制约。
Strong brands the general supermarket chain enterprise have more constraint, and for their own brands, chain supermarkets have absolute control, can not restricted by manufacturers.
强势的制造商品牌一般对连锁超市企业有较多约束，而对于自有品牌，连锁超市则拥有绝对的控制权，可以不受制造商的制约。
Strong brands the general supermarket chain enterprise have more constraint, and for their own brands, chain supermarkets have absolute control, can not restricted by manufacturers.
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