在当前新的社会语境下,电视受众的角色、收视需求和收视心理呈现出新的特征。
In the current new social context, the role of television audience, ratings and ratings of psychological demand shows a new feature.
它的出现并非偶然,它是当代社会语境的一个必然产物,为电视受众的心理压力提供了一个小小的释放空间。
Its appearing does not happen to, it has been a inevitable outcome of the present age society context, pressure has provided a little release space for TV accepts numerous mentality.
不管是在报纸或电视上,我们得等到我们的目标受众开始做他们喜欢的事情,接着我们跳上前去。
Whether it is in anewspaper or on TV, we wait until our target audience is doing something theyenjoy, then we leap out.
该网站能像电视那样让他们接触到大量受众,而且它还有一个好处,那就是更具针对性。
It enables them to reach a mass audience, as television does, but with the extra benefit of much greater targeting.
有线电视和因特网已经把被潮流制造者和贩卖者主宰多年的广大受众群体彻底打散。
Cable television and the Internet have splintered the mass audience that trend establishers and marketers once lorded over.
广告公司TBWA/Chiat/Day的经理Shane Ankeney说:“在电视上做广告能更容易一下子引起众多受众的注意。”
“With television, it’s easier to get a large audience in one fell swoop, ” said Shane Ankeney, an executive with the advertising agency TBWA/Chiat/Day.
“尼尔森家庭”(电视领域的受众估量公司)已经向外界公开观众看电视习惯超过60年了。
"Nielsen families" have willingly given out information about their TV viewing habits for more than 60 years.
尽管一些受众选择付费有线或卫星电视,更多人还是选免费电视。
Some people have stumped up for cable and satellite TV but more have opted for Freeview, which decodes free digital signals sent over the airwaves.
作为报纸媒体,既要满足受众对新闻信息快速获取的需求,又要面对电视、网络等媒体的竞争。
The newspaper medium needs to not only satisfy the demand of news information acquisition by the audience, but also face the rivalry with TV, Internet, or other media.
越来越多的制片厂跟电视网意识到了YouTube上巨大而参与度高的受众。
More and more studios and networks are realizing the power of YouTube to reach a huge and engaged audience.
通过半岛电视台对奥巴马在安卡拉和伊斯坦布尔两天行程中演讲的直播报道,这一信息也被数以百万计的媒体受众所获悉。
That message was also received by millions tuned into Al-Jazeera's live coverage of Mr Obama's speeches during his two-day tour to Ankara and Istanbul.
还是不要大费周章花钱在广告牌、电视广告、广播或印刷媒体广告上,因为哪一项也不会增加你的受众群。
Don't bother spending your money on billboards, TV ads, radio spots or print ads - none of them will grow your audience.
电视作为当前最主要的大众传播媒介,其受众不仅是成年人,而且包括广大少年儿童。
Television, as the most widely used mass communication medium, its audience includes not only grown-ups, but also children.
楼宇电视、车载电视等一批新媒体的崛起凭仗声光电的多媒体和新奇性特性,更容易吸收受众。
The characteristics of multimedia and novelty TV, mobile TV and a number of new media with the rise of sound and light, more easily absorb the audience.
同时.在大众传播活动中也出现了电视新闻娱乐过度的现象,给社会、受众以及媒体自身都带来了负面影响。
Meanwhile, in mass communication activities, the phenomenon of excessive TV news entertainment has had a. negative impact on the society, the audience and the media themselves.
同时,越来越多的电视购物肆无忌惮地挑战着受众的视听极限,并最终侵害了消费者的利益。
At the same time, more and more TV shopping brazenly challenged the audience, and finally the audio-visual limit violated the interests of consumers.
湖南电视为什么总能源源不断地开发出一系列为市场所接受,为受众所喜欢的节目呢?
Why does the Hunan Television Army explore so many good programs which are accepted by the market and liked by the audience?
电视的审美特性主要体现在现实性、虚幻性和综合性上,它们分别满足了受众各个层次的心理需求。
The aesthetic characteristic of TV is embodied on reality, virtuality and integration mainly. They satisfy the psychological need of audience of each level respectively.
尽管目标受众少了,但广告客户购买美国网络电视时间的花费却上升了。
Advertisers are paying higher prices for US network time even though they are reaching fewer viewers.
受众是电视消费的主体。
而媒介融合带给受众的是更多的选择,给数字电视的经营带来的是机遇和挑战。
And the media convergence brought the audience is more choice, to the digital television business is the opportunities and challenges.
电视新闻节目的传播效果的好与坏,主要是有受众来评判的。
The spread of television news programs good or bad effects, the main one is to judge the audience.
通过体育电视评论,受众可以尽可能多的获取自身需要的信息。
Through television sports review, audience will acquire needed information as much as possible.
电视节目是直接诉诸受众心灵的精神消费品,因而不能全靠市场这个“看不见的手”来调节生产。
TV grogram is a special commodity that resorts to the minds of audience and can not be entirely tuned by the invisible hand of market.
受众对电视广告中女性角色观感的调查。
The investigation of audience's impressions to female role in television advertising.
从受众的角度来看,相对于报刊、广播中所传播的新闻,电视新闻是最有真实感的。
To the receivers, TV news has the most sense of reality, as compared with that of newspapers and broadcast.
本文研究的主要问题是:在文化与商业困境中的电视如何进行品牌建构,这种品牌建构如何处理与受众的微妙关系?。
The main issue studied in the essay is that, in the corner of culture and commerce how to go along with the trademark construction and how to deal with the subtle relation with the audience.
提供物有所值的内容,转变受众电视消费观念等对策措施。
Provides content which resources are well used, transforms is expended the numerous televisions countermeasure measures and so on idea.
文章首先分析了手机电视内容与受众需求的互动问题。
At first the author's analysis shows interaction problems between content production of Mobile TV and demands of audience.
文章首先分析了手机电视内容与受众需求的互动问题。
At first the author's analysis shows interaction problems between content production of Mobile TV and demands of audience.
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