但是，电视不仅仅是一个电子系统，它还是一种表达工具和传播渠道因此，电视成了一个对其他人发生影响的强大工具。
Television is more than just an electronic system, however. It is a means of expression, as well as a vehicle for communication, and as such becomes a powerful tool for reaching other human beings.
电视已成为影响力更大的传播消息的媒介。
Tv has become a more powerful vehicle for the spread of news.
我国电视谈话节目已达160余个，但是影响深远、传播效果好、深受观众喜爱的谈话节目寥寥无几，究其原因多种多样。
In our country, there have been more than 160 TV talk shows, but the shows with further influence and good effect of communication are very rare.
同时．在大众传播活动中也出现了电视新闻娱乐过度的现象，给社会、受众以及媒体自身都带来了负面影响。
Meanwhile, in mass communication activities, the phenomenon of excessive TV news entertainment has had a. negative impact on the society, the audience and the media themselves.
以上述塞恩菲尔德为主角的广告为例，设计该广告就是旨在测试互联网、电视和“口头传播”广告之间的相互影响。
The campaign featuring Mr Seinfeld, for example, has been designed to test the interaction between Internet, TV and "word-of-mouth" advertising.
探索并研究电视媒介影响力已经成为当前大众传播研究领域的热点问题。
Exploration, study television media influence, after it becomes the hot spots of current popular propagation research field.
科技环境重点阐述影响电视新闻传播的四大技术：有线电视技术、卫星通信技术、计算机技术、数字化技术。
The key technology which affect the TV news communication consist of cable televisual technology, satellite technology, computer technology and digital technology.
但电视广告素以电视为传播媒介，因此其传播效果就不可避免地受到大众传播弊端的影响。
But it is always make the television its mass media, the communication effect is unavoidably influenced by the shortcomings of mass communication.
电视媒介在消费社会的背景下，在传播立场、内容、对受众的影响上都发生转变，与消费社会共谋，深刻影响着大众的生活。
Meanwhile, television media is transforming in communicative standpoint, contents and functions. Under the conspiracy of television media and consumption society, mass living is affected deeply.
影响教育传播的成功与否，也像影响电视新闻广播的成功有着相近的因素。
How successful the instruction will be depended upon the same factors that influence the success of a television newscast.
网络的影响日渐扩大，它被视为继报纸、广播、电视之后的“第四传播媒体”。
The growing influence of network expansion, it was regarded as newspapers, radio, television after the "fourth media."
网络的影响日渐扩大，它被视为继报纸、广播、电视之后的“第四传播媒体”。
The growing influence of network expansion, it was regarded as newspapers, radio, television after the "fourth media."
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