统一客户视图是电信行业实施精准营销战略的基础与保障,因而国内各电信运营商纷纷将其建设提上日程,然而却缺乏相应理论与经验指导。
With the experience on constructing integrated view of customer by certain telecom operator, this paper describes the relevant theory of the view and emphatically analyzes its implementation mode.
统一客户视图是电信行业实施精准营销战略的基础与保障,因而国内各电信运营商纷纷将其建设提上日程,然而却缺乏相应理论与经验指导。
With the experience on constructing integrated view of customer by certain telecom operator, this paper describes the relevant theory of the view and emphatically analyzes its implementation mode.
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