理性的消费者开始关注产品的质量问题，价格竞争开始向质量竞争转化。
Rational consumers begin and pay close attention to quality problems of products, price competition begin transform to the quality competition.
他说：“年轻人被迫采用这种更加理性的消费方式和更加实际的生活方式。”
"Young people have been kind of forced to adopt this more rational way of spending and living a practical lifestyle," said Mr.
大学生作为特殊的消费群体，应在发扬自身优势的同时争取做个理性的消费决策者。
And the college students who are a special consumer group of many self advantages should do their best to be rational consumers.
但是，为什么这些销售人员还是希望以低价出售呢？任何理性的消费者都会认为他们的质量是没有保证的。
But why would those salespeople like to sell their products at such a low price? Any rational customers can hence conclude that their quality is not guaranteed.
但作为一名理性的消费者，人们应该进行收益成本分析，同时应该确定他们想做的事也是他们实际能做的事。
But, as a rational consumer, they need to compare and calculate all the benefits and costs associate with what they want to do, and also make sure what they want to do is what they actually can do.
现有的经济理论倾向于支持乐观派，理性消费者会依据财富变动而对他们长期支出进行调整，而不是悠闲自在的去面对。
Economic theory tends to support the optimists. Rational consumers should adjust their long-term spending in response to changes in their wealth, not the ease with which they can tap it.
消费者担心(非常理性)遇见网络骗子，或者他们的信用卡被盗刷，或者货品在运输过程中被掉包。
Consumers worried (quite rationally) that online firms were fraudsters, or that their credit CARDS would be abused, or that purchases would get swapped for counterfeits during shipment.
很快，人们就能够在如脸谱网(Facebook)的社交媒介中与别人分享这种评估，这将鼓励购物者更加理性地消费。
Soon, the rating will be able to be Shared with others on social-media sites such as Facebook, which could inspire (or pressurise) a shopper to consume more thoughtfully.
理性消费的秘密就是找到你和你家人共同适用的解决方法。
When spending smart, the real secret is to find solutions that work successfully for you and your family.
因此，我们看到市场是有选择性的，而消费者从长远角度讲也是理性的。
Thus, we see that the market is selective and consumers are sensible in the long term.
与此同时，前文中提到的郑涛已经恢复了老样子——用现金消费。如今，他花钱变得比以前更加理性了。
Meanwhile, the cardless Zheng is getting back to the old way of doing things with cash and now finds his spending becoming more rational.
我们会鼓励你理性消费，并维持我们现有的文化，我们理解持续加强顾客文化的重要性，特别是在事业上。
We'll encourage you to spend wisely and maintain our live culture, we understand the importance of continually reinforce a customer's culture, particularly in business.
由于数以百万的农民进行销售竞争，促使价格回归理性，城市消费者可以承受。
With millions of farmers selling, competition drove prices down to reasonable levels for urban consumers.
麻省理工学院媒介研究室的研究人员发明了三款钱包——“大黄蜂”、“孔雀”以及“熊妈妈”——以帮助人们实现理性消费。
Researchers at the MIT Media lab have invented three different wallets - the Bumblebee, the Peacock and the Mother Bear - to help shoppers save money.
在诸如美国、英国这类富有国家里，只要家庭寻求支付购买昂贵住房的债务时，消费就会变的没有理性，漫无目的。
Spending in rich countries, such as America and Britain, will flounder as long as households look to pay down the debts they acquired to buy expensive homes.
市工商局倡导消费者应培养科学、适度、合理的消费理念，提倡理性消费，节约消费。
"[We] propose that consumers should develop a scientific, moderate and reasonable approach toward shopping and [we] advocate rational and frugal consumption," it said.
博取读者同情压倒了消费者利益，对商人的怀疑也战胜了对法国高失业率原因的理性探讨。
Producer sympathy triumphs over consumer interest. And suspicion of profit precludes sensible discussion of the cost to France in lost jobs.
如果经济学是完全理性的，境外旅行者就应当依据外币所能兑换的本国货币价值来消费。
IF RATIONALITY reigned supreme in economics, travellers would spend their foreign cash based upon its value in the currency of their home country.
贝尔担忧，现代消费主义却刺激推动著人们追求当下的满足和非理性的自我表达。
But modern consumerism was stimulating the appetite for instant gratification and irrational self-expression, Mr Bell worried.
有人说他们的这种“占便宜心理”促进了理性消费，不过，也有人提醒要小心为了优惠券而购物这样的冲动购物行为和不必要的消费。
Some say their "bargain mentality" encourages rational spending, but others also warn against rash and unnecessary consumption - buying for the sake of coupons.
我最近的消费和之前的享乐型消费的区别是：当我消费我有能力支付的商品是我会做出理性判断。
But here's the difference between my current spending and my former profligate ways: I can afford everything I'm buying, and when I do buy, it's a conscious decision.
最重要的一点是，他们必须要认识到理性消费的重要性。
The most important point is that they have to realize the importance of rational consumption.
理性消费就是指消费者在消费能力允许的条件下，按照追求效用最大化原则进行的消费。
Rational consumption means that consumers in the consumption capacity of permit conditions, in accordance with the principle of utility maximization of consumer pursuit.
理性消费就是指消费者在消费能力允许的条件下，按照追求效用最大化原则进行的消费。
Rational consumption means that consumers in the consumption capacity of permit conditions, in accordance with the principle of utility maximization of consumer pursuit.
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