经济学理论创造了一个称之为“经济人-理性最大化者”的理论，这些经济人可以自己抓住一切他可以抓住的。
Economic theory has contrived a species it calls Homo economicus—a “rational maximiser” who grabs what he can for himself.
理性消费就是指消费者在消费能力允许的条件下，按照追求效用最大化原则进行的消费。
Rational consumption means that consumers in the consumption capacity of permit conditions, in accordance with the principle of utility maximization of consumer pursuit.
存在代理问题时，管理者是否会利用股票市场的非理性选择自身利益最大化的资本配置行为。
Because of agency problems, if these managers will change their mind to maximize themselves' benefit when investors are irrational in the capital market.
新古典经济学认为，经济理性是与自身利益的最大化等同，理性经济人是效用最大化的追求者。
In new classical economics opinion, economic reason equals with one's own maximization of interests, the rational economic people are the pursuer of utility maximization.
行为金融学是在质疑经典金融理论关于投资者具有理性预期、风险回避和效用最大化的行为特征的前提假设中产生的。
Behavior finance is based on the suspicion of the hypothesis about rational prospect, risk evasion and maximum utility in the modern classical financial theory.
行为金融学是在质疑经典金融理论关于投资者具有理性预期、风险回避和效用最大化的行为特征的前提假设中产生的。
Behavior finance is based on the suspicion of the hypothesis about rational prospect, risk evasion and maximum utility in the modern classical financial theory.
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