广告是现代营销管理中重要且令人困惑的促销工具之一。
One of the important and bewildering promotional tools of modern marketing management is advertising.
顾客满意度概念一经提出，就在西方市场营销研究领域受到了高度的重视，被奉为现代营销管理理论的核心内容。
Once the concept of customer satisfaction is put forward, it has been highly valued in the field of marketing in the west. It has also been regarded as the core of modern marketing management theory.
这在1997年改变了，Pepy先生掌管之后，他引进了美国航空为了填满座位以及低成本运营的产出管理系统以及许多现代营销。
That changed in 1997 when Mr Pepy took charge, introducing a dose of modern marketing and a yield-management system from American Airlines to fill seats and take on the low-cost airlines.
伴随着供应链管理下现代物流业的蓬勃发展，物流供应商需要寻求能够激发市场需求、永葆企业活力的先进营销理念。
With the rapid development of modern logistics based on Supply Chain Management, logistics enterprises need various advanced marketing ideas to stimulate market demands and enterprising creativity.
前言：目的：利用现代绩效管理来激发营销团队的潜力，促进其为企业带来好的效益。
OBJECTIVE: To stimulate the potentiality of the marketing group by utilizing modern performance management for the benefits of enterprises.
客户关系管理(CRM)是建立现代营销体系的基础。
Customer relationship management (CRM) is the basis of building modern marketing system.
因此，现代制造企业必须构建全面的顾客服务理念，重视内部营销，强化顾客关系管理。
Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and strengthen CRM (customer Relation Management).
但受到业内竞争加剧的影响，加之公司本身管理粗放，缺乏现代营销观念，导致公司近年来在大连市场上的占有率持续下滑。
However, with the competition of insurance industry became severer and severer, plus the harshly management and the lack of modern marketing idea, the market share of PICC has decreased dramatically.
并运用现代市场营销理论和企业战略管理理论对吉林石化公司所处宏观环境进行了分析。
And analyzing the macroscopic environment of Jilin Petrochemical Companywith modern market sale theoretical and enterprise strategic management theory.
CI作为现代企业决胜市场的有效工具，是管理、营销、形象战略的综合整体。
As a effective tool to succeed in market competition, CI is an integration of strategy of management, marketing and image.
在竞争日益激烈的今天，营销管理已成为现代企业的核心功能之一。
Today the competence among enterprises is becoming more and more intensive, so marketing management has been one of the core functions to an enterprise.
现代远程教育的营销管理模式既是市场规律的反映，更是教育规律的反映。
But there's no fixed pattern. E-learning marketing management pattern reflects the rule of market and also the rule of education.
作为在现代买方市场中的企业，应该做到强化营销风险预警系统，优化营销渠道风险管理系统。
As the enterprises in the modern buying market, we must strengthen marketing risk warning system, and optimize the marketing channel risk management system.
营销管理状况决定着营销变量在虚拟空间的变化，从而形成现代营销场。
Marketing management affect the changes of these variables in this space thereby forming modern marketing field.
在现代企业生产和营销的过程中，有两个既相互联系又有所区别的财务控管手段——管理会计与会计管理。
In the modern business process of production and distribution, there are two means of finance management-managing accountant and accountant management.
营销管理是现代管理体系的重要组成部分。
Marketing management is a very important part in the modern management system.
目的是帮助企业营销人员端正思想，树立现代营销观念，以确保营销管理的效果。
The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept, so that the desire.
因此，现代制造企业必须构建全面的顾客服务理念，重视内部营销，强化顾客关系管理。
Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and strengthen...
因此，现代制造企业必须构建全面的顾客服务理念，重视内部营销，强化顾客关系管理。
Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and...
本文的研究成果不仅对ABC塔机公司，而且对我国其它建筑机械企业运用现代市场营销管理都有一定的参考价值。
This article can be used as reference for formulating marketing strategy for ABC company as well as guidelines for other Chinese building equipment industry.
市场营销学是一门建立在经济科学、行为科学、管理科学和现代科学技术基础之上的应用科学。
Marketing is an application science based on the economic science, behavioral science, management science and modern technology.
营销管理，渠道管理，广告学，现代推销学等。
Marketing Management, Channel Management, Advertising, Modern Selling.
利用客户关系管理建设现代营销体系，不仅需要CRM软件，更需要客户关系管理理念的引导。
Building modern marketing system by CRM needs CRM software and the leading of CRM conception.
市场营销学是一门建立在经济科学、行为科学和现代管理理论基础上的应用科学。
Marketing is an applied course based on economics, behavioral science and modern theory applied to management.
市场营销是现代企业经营管理中的重要课题，恰当的营销策略对企业的经营具有重要的意义。
Marketing is one of the most important subjects in management of modern enterprises. The correct marketing strategy is very important for the business running of an enterprise.
营销渠道的建设与管理是现代企业经营管理的重要分支。
Marketing channel of construction and management is the important branch of operations management, which has been known by many of modern enterprises.
因此，现代制造企业必须构建全面的顾客服务理念，重视内部营销，强化顾客关系管理。
Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and strengthen CRM c...
目的是帮助企业营销人员端正思想，树立现代营销观念，以确保营销管理的效果。
The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept, so that the...
目的是帮助企业营销人员端正思想，树立现代营销观念，以确保营销管理的效果。
The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept, so that the...
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