在这个信息爆炸的时代，这种策略成为独特销售主张的主要类型。
In the information age, this is an increasingly common type of USP.
使用市场营销术语来说，这里就是你的‘USP’——独特销售主张。
In marketing terms, this is the place for your 'USP', or unique sales proposition.
这种独特销售主张的一个良好的副作用就是，可以激发员工的最大热情去努力达到这一主张。
A side benefit of a USP like this is that it compels the firm's employees to try that bit harder to achieve the promise.
菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
提供排他性产品。在这个信息爆炸的时代，这种策略成为独特销售主张的主要类型。越来越多的公司提供独一无二的信息以及知识。
By being exclusive. In the information age, this is an increasingly common type of USP. More and more firms offer a unique packaging of information or knowledge.
曾经将自己描述形成“世界上最成功也收费最高的市场营销专家”的营销顾问杰-亚伯拉罕，曾经表示，大部分的公司没有其独特销售主张。
Jay Abraham, a marketing consultant who once described himself as "the most expensive and successful marketing consultant on the planet", said that most businesses do not have a usp.
总之，达成所谓的“独特销售主张”，或usp (Unique Selling Proposition)——即令你在竞争中脱颖而出的、给予客户的独特利益。
In short, arrive at what's called your "unique Selling Proposition," or U.S.P. - the unique or special benefit to customers that sets you apart from the competition.
一个做好这件事的方法是使用简洁“独特的销售主张”(usp)，这能把你在竞争者中脱颖而出。
A good way to accomplish this is by including a concise Unique Selling Proposition (USP) that distinguishes you from your competitors.
您独特的销售主张，应在如何传达将有利于您的访客条款。
Your unique selling proposition should be communicated in terms of how it will benefit your visitors.
您独特的销售主张，应在如何传达将有利于您的访客条款。
Your unique selling proposition should be communicated in terms of how it will benefit your visitors.
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