本文利用渠道权力理论研究了国外品牌服装在我国营销渠道中零售商和供应商的关系。
This paper examines the relationship between Chinese foreign brand apparel retailers and suppliers from a power perspective.
其中关于市场渠道权力的文献回顾为本次研究奠定了坚实的理论基础。
A review of literature on marketing channel powers provided the base for the current study.
学者们对渠道的研究经历了从结构理论到行为理论的演进，其中在行为理论研究中又衍生出了权力范式、关系范式两个分支。
The marketing scholars have gone through two stages in the channel relationship research, including the structure mode and the behavior mode.
学者们对渠道的研究经历了从结构理论到行为理论的演进，其中在行为理论研究中又衍生出了权力范式、关系范式两个分支。
The marketing scholars have gone through two stages in the channel relationship research, including the structure mode and the behavior mode.
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