从渠道成员行为分析入手,找出渠道成员行为之间的关系,进而构建渠道成员行为关系模型。
Starting with analysis of channel members' behavior, the relationship between channel members' behavior is found out. Channel members' behavior relation model is constructed.
建立“拉动式”的渠道运作方式,构建扁平化渠道结构、多元化渠道类型、伙伴型渠道成员关系以及定价、促销、物流管理的优化。
To construct a more flatten channel structure, a multiple-channel type, a partnership relation in the marketing channel and the optimization of pricing, promotion as well as channel management.
建立“拉动式”的渠道运作方式,构建扁平化渠道结构、多元化渠道类型、伙伴型渠道成员关系以及定价、促销、物流管理的优化。
To construct a more flatten channel structure, a multiple-channel type, a partnership relation in the marketing channel and the optimization of pricing, promotion as well as channel management.
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