接着,论证了选择差异化营销的必然性,具体提出了实现差异化营销的四个主要途径,即市场定位、服务、渠道差异化和价值链管理。
Specifically, four major methodologies to implement the diversity marketing strategy are proposed, namely, market orientation, services, channel diversity and value chain management.
在个人电脑领域,英特尔支配着硬件的发布速度,OEM商们只能等着CPU升级,然后通过库存管理、分发销售渠道和品牌来形成差异化。
In PCs, Intel dictates the pace of hardware releases– OEMs essentially wait for CPU updates, then differentiate through inventory control, channel / distribution and branding.
针对不同信任度的渠道关系实施差异化的管理方式是渠道分类管理的一个新的视角。
It is a new point of view of marketing channel management to apply different management methods to different trust-degree relations.
差异化的提出主要针对流通渠道机构个体行为而言。
Differentiation is oriented to the individual behavior of the circulation channel agents, ?
在竞争日益激烈的今天,营销渠道已经成为取得差异化竞争优势的有力武器。
In competition fierce a today day by day, marketing channel become, make difference competition effective weapon of advantage already.
营销渠道方面的差异化策略。
只有营销渠道的成功建设才能使电信企业具有差异化的竞争优势。
Only the success of the marketing channels in order to enable the construction of telecommunications companies with a differentiated competitive advantage.
各个对讲机的生产企业都已发现通过以上这些单方面的竞争优势很难赢得竞争,需要通过“渠道”来能产生差异化的竞争优势。
Each transceiver enterprise has found that the solely competitive advantage is hardly to win competition. Only marketing channels can build the differential competitive advantage.
各个对讲机的生产企业都已发现通过以上这些单方面的竞争优势很难赢得竞争,需要通过“渠道”来能产生差异化的竞争优势。
Each transceiver enterprise has found that the solely competitive advantage is hardly to win competition. Only marketing channels can build the differential competitive advantage.
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