在本文的第一章至第四章，主要用资料分析法，通过文献综述分析营销渠道的相关理论及应用模式，经分析得出传统营销渠道模式的不足之处。
In this paper, the first chapter to chapter IV, the main method is data analysis, including review of the literature and concluding deficiencies of the traditional marketing channels.
运用因素分析法建立组合无形资产结构图； 借鉴运筹学多目标决策层次分析理论剥离出“渠道资产”价值；
Secondly, We use factors analysis to erect structure chart of intangible assets, and analytic hierarchy process of operation research to peel off "channel assets" value;
运用因素分析法建立组合无形资产结构图； 借鉴运筹学多目标决策层次分析理论剥离出“渠道资产”价值；
Secondly, We use factors analysis to erect structure chart of intangible assets, and analytic hierarchy process of operation research to peel off "channel assets" value;
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