基于品牌长寿性这一独特视角，对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。
From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.
该零售商称消费者的购买意向已经从传统的圣诞树转为寻求不同寻常的，没有松针的替代品。
The retailer said there had been a shift away from traditional trees in favour of more unusual, pine-needle free creations.
本研究发现，冒犯程度越高的沟通方式，越可能激怒消费者，进而降低未来的购买意向。
This paper finds that communication channel of high intrusiveness might irritate consumers, which lower the purchase intents in the future.
商品的价格对消费者信任与购买意向之间的关系有负向调节作用。
Merchandise price has negative control response on the relationship between consumer trust and purchase intention.
除此之外，消费者民族中心主义对购买意向的影响。
Apart from that, consumers ethnocentrism has effect on purchase intentions.
除此之外，消费者民族中心主义对购买意向的影响。
Apart from that, consumers ethnocentrism has effect on purchase intentions.
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