产品信号和中间商信号对消费者认知价值具有重要作用。

The product signals and retailer signals have great influence on the evaluation of consumer perceived value.

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让渡价值是消费者认知价值，企业提供的让渡价值只有得到消费者的主观认知才具有意义。

The customer delivered value basically is the perceived customer value. Only the value of the products perceived by the customer will make the real sense.

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当品牌很好地认知，并且在消费者心目中有着正面的联想时，品牌可以增加显著的价值。

The brand can add significant value when it is well recognized and has positive associations in the mind of the consumer.

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因此，当前消费者价值的研究视角必须同品牌的研究紧密结合，消费者价值认知过程必须从品牌的角度来进行讨论和研究。

So we believe the combine study on the customer's value with the brands personality is the only way to reveal the cognitive process of the perceived costumer value.

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因此，当前消费者价值的研究视角必须同品牌的研究紧密结合，消费者价值认知过程必须从品牌的角度来进行讨论和研究。

So we believe the combine study on the customer's value with the brands personality is the only way to reveal the cognitive process of the perceived costumer value.

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