北京电通网络互动中心，AISAS模式—重构网络时代的消费者行为模式。现代广告，2007， （2）。
Dentsu Beijing Network Interaction Center, AISASModel—Reconstructing the Consumer Behavior Patterns in the Internet Era, Modern Advertising, 2007, (2).
本文首先对OTC的市场环境进行了深入的分析，并对OTC市场的消费者行为模式进行了细致的研究，即详细分析了消费者的购买过程及影响消费者购买行为的各项因素。
Firstly, the thesis makes a meticulous research on the OTC marketing environment as well as the consumer behavior model, which concerns the consumer's purchasing process and all the affect factors.
本文以语用学中的关联理论和消费者行为学中的行为模式为理论基础，就英文商业广告中的双关运用进行了详尽的分析。
This thesis is intended to give an adequate analysis of puns usage in English commercial advertisements within the framework of Relevance Theory in pragmatics and the models of consumer behavior.
本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点，最后分析了旅游购物新的发展趋势。
This paper examines the model of tourist shopping behaviors, purchase decision-making process and its characters from various angles, such as psychology, consumer behaviors and economics.
植入式广告信息处理模式及其效果发生机制的探讨有助于理解我国消费者行为特征。
Discussions on information processing of product placement and mechanisms of advertising effect are benefit to understand consumer behavior in our country.
植入式广告信息处理模式及其效果发生机制的探讨有助于理解我国消费者行为特征。
Discussions on information processing of product placement and mechanisms of advertising effect are benefit to understand consumer behavior in our country.
应用推荐