当消费者被邀请参加网络社区,他们期望营销人员会听取并考虑他们的想法。
When consumers are invited to participate in online communities, they expect marketers to listen and to consider their ideas.
一家市场领先的消费电子机构的消费者研究的主管创建了一个有接近5万名消费者组成的网络社区来讨论产品开发和营销议题。
The head of consumer research for a leading consumer-electronics organization created an online community of nearly 50, 000 consumers to discuss product-development and marketing issues.
作为创建网络社区以帮助市场推广者洞察消费者需求的先行者,赫森在1999年联合创办了Communispace公司。
A pioneer in creating online communities to help marketers gain consumer insights, Hessan co-founded Communispace in 1999.
一种诱饵是确定消费者能够使用网络社区就他们自己选择的主题建立他们自己的社交网络,这样的话,该网站不是全部关于这家公司的,也与这些消费者有关。
One lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing. That way the site isn't all about the company, it's also about them.
我们与之交谈过的一家市场领先的贺卡礼品公司是已经建立网络社区的众多公司之一,网络社区是一个网站,这个网站可以与消费者交流,消费者也可以网站上相互沟通。
A leading greeting-card and gift company that we spoke with is one of many that have set up an online community -- a site where it can talk to consumers and the consumers can talk to each other.
因为现在越来越多的旅游消费者已经不再从传统的渠道获得信息或建议,他们转而关注评论网站和社区网络上其他旅游者的评论。
Increasingly, travel shoppers are bypassing traditional sources of information and advice and turning to other travelers on review sites and in social networks.
本文旨在研究网络社区中的口碑信息对消费者产生影响力的影响因素及其传导机制。
The purpose of this study is to research the influential factors and conduct mechanism of the influence of (WOM) in the virtual community.
本文旨在研究网络社区中的口碑信息对消费者产生影响力的影响因素及其传导机制。
The purpose of this study is to research the influential factors and conduct mechanism of the influence of (WOM) in the virtual community.
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