利用个性、态度两个变量将啤酒消费者细分为六类不同的消费群体。
Making use of the two variables personality and attitude, the beer market is divided into six different segment markets.
最后根据作者所实习公司针对手机产品所做的消费者细分模型,进行修正,建立有鲜明特征的大学生人物角色。
At last, the database above will help building up vivid persona, after the modification according to the subdivision model, adopted by the company, which I have practiced in.
现在,由于消费者不那么热衷于花钱购买新的小玩意,这些细分市场的增长曲线出现了放缓,在某些情况下甚至出现了市场萎缩。
Now these segments are looking at slower growth curves—or shrinking markets in some cases—as consumers are not as eager to spend money on new gadgets.
相比消费者市场,工业市场是出了名的难做细分。
Industrial markets have been notoriously more difficult to segment than consumer markets.
在西方世界,营销人员和自称为“潮流线人”总是喜欢对消费者进行细分。
MARKETERS and self-proclaimed trendspotters in the Western world love slicing and segmenting consumers into an ever larger number of categories.
格尼浩特瑞说,宏碁将对不同型号的上网本进行细分定价,因为消费者愿意为超越XP操作系统的新增功能买单。
Acer expects to sell models at different price increments, Mr. Agnihotry said, noting that customers are willing to pay more for features beyond what xp offers.
抛开消费者的分类不谈,根据乐活市场上产品的所属类别,乐活族的“概念”可以细分为五类。
Beyond the categorization of consumers, the LOHAS "concept" is further divided into five sectors that represent the market within which products fall.
市场细分在近期将有很大的改变,因为传统的市场受到在线消费者和市场环境变化的挑战。
Market segmentation will also experience a significant transformation in the near future as traditional market segments are being challenged by online shoppers and changing market conditions.
消费者市场细分分析的目标是通过对比各个细分市场的规模,成熟度和可盈利性来确定公司的(全部或潜在)顾客中最具吸引力的群体。
The goal of customer segmentation analysis is to identify the most attractive segments of a company's customer base (existing or potential) by comparing the segments' size, growth and profitability.
市场的不断开发和成熟,新的群体出现,消费者需求发生变化,竞争者诺基亚和爱立信进入手机市场,进入产品初步细分阶段。
Market continues to develop and mature, and new groups appear, changes in consumer demand, competitors Nokia and Ericsson enter cell phone market into the product stage of the preliminary subdivision.
通过市场细分,可以反映出不同消费者需求的差异性和类似性,从而为企业在市场营销活动过程中认识市场、选择目标顾客提供依据。
It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity.
本文就从消费者需求的角度出发,采用聚类分析方法,对手机市场进行了细分,得出五类不同的细分市场。
According to the demand of consumers, five different kinds of segmentation market are subdivided by using cluster analysis.
基于这样的环境和背景,本文以消费者决策风格为细分基础,展开了针对大学生的奢侈品购买动机研究。
Considering such kind of situation, this dissertation is examining the university students 'luxury goods purchasing motivation based on the consumer decision-making style segmentation.
国外许多研究证明人口统计特征难以作为绿色消费者的市场细分变量。
Many studies abroad proved difficult as the demographic characteristics of the green consumer market segmentation variables.
在利益细分的基础上,可将网上消费者分为六大类,便于企业有针对性地采取营销策略。
Based on this means, consumers online are composed of six kinds of people, which need respective marketing strategy.
白酒品牌文化细分的目的,是将消费者随机品牌购买转为指牌购买。品牌名称是酒品牌的核心,是同类商品间差异的最大因素。
The purpose of the culture subdivision of liquor brands was to change the purchase attitude of the consumers from random purchase to purposeful purchase.
收入管理强调通过对市场进行细分,对消费者行为进行分析,利用动态定价与存量控制策略实现企业的收入最大化。
Revenue Management emphasizes the use of dynamic pricing and inventory control to realize the maximum revenue of company by market segmentation and consumer behavior analysis.
市场细分是根据消费者购买行为方面的一些重要差异,把整个市场划分成若干个消费群体。
Market segmentation refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.
由此引发三大变革:消费者更追求性价比,带来服务升级,消费需求更加细分。
Therefore, there're three revolutions: Consumers care more about cost performance, the demand of service upgrading, clearer segmentation of consumer demand.
本文就从消费者需求的角度出发,采用聚类分析方法,对手机市场进行了细分,得出五类不同的细分市场。
The article discusses the mobile telephone market segmentation. According to the demand of consumers, five different kinds of segmentation market are subdivided by using cluster analysis.
收入管理强调通过对市场进行细分,对消费者行为进行分析,利用动态定价与舱位控制策略实现航空公司的收入最大化。
It emphasizes the use of dynamic pricing and inventory control to realize the maximum revenue of airlines by market segmentation and consumer behavior analysis.
国外许多研究证明人口统计特征难以作为绿色消费者的市场细分变量。
Many papers proved it is difficult to make demographics characters as segmentation variables to green market.
国外已有一些关于消费者行为应用于客户细分方面的研究,如RFM细分模型、客户价值矩阵模型等。
There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
廉价航空公司是是市场细分的产物,满足的是特定市场对象的消费者的需求。
Cheap airlines market is the product of the market division, which is to meet the specific target market of consumer demand.
广告成本、市场细分以及能使消费者避开广告的新的传媒渠道的出现,都对旧的市场营销方式提出了挑战。
Costs, market fragmentation, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing.
由消费者心理层面来探讨其消费动机,更作为厂商进行市场细分的基础。
The discussion of the consumer motivations through psychological dimension is the basis of market segmentation for more manufacturers .
由消费者心理层面来探讨其消费动机,更作为厂商进行市场细分的基础。
The discussion of the consumer motivations through psychological dimension is the basis of market segmentation for more manufacturers .
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