但有一点很重要，要记住，通货膨胀是数字现象，但同时也是心理现象，它会很大程度上影响消费者知觉。
But it's important to remember that inflation is a psychological as much as a statistical phenomenon, its impact largely a function of consumer perception.
研究结果表明：(1)消费者对名牌产品的交换价值知觉和心理价值知觉均显著高于不知名品牌。
Results indicate that: 1. Consumers' exchanging value and psychological value perception of famous brand significantly are higher than that of unfamiliar brand.
研究结果显示：消费者关于高新技术产品的知觉风险可分为六个构面，分别为功能风险、价值风险、时间风险、习惯性风险、社会风险和服务风险；
The results shows: the consumers' perceived risk can divide into six facets: the function risk, the value risk, the time risk , the habitual risk, the social risk and the service risk.
本文对消费者在购买高新技术产品时的知觉风险问题进行了实证研究。
This paper makes an empirical study of the consumers perceived risk when they want to buy high and new technology products.
结果表明：1、品牌、产地、服务对消费者的产品质量知觉有显著影响；
The results suggested that: 1) Brand , country of origin, service significantly influenced consumers' perceived quality.
本文探讨了品牌、产地、价格、服务及消费者的知识经验对消费者产品质量知觉的影响。
The article investigated the influence of brand, country of origin, price, service, consumers' knowledge and experience on their perceived quality.
服务对消费者的交换价值知觉有一定影响，但不影响消费者的心理价值知觉。
Services have a slight effect on consumers' exchanging value perception but didn't affect their psychological value perception.
旅游知觉、模仿与暗示、情感与理性等学术问题 ，可以积极地指导旅游宣传 ，影响旅游消费者的意识和行为。
The academic issues, such as tourism perception, imitation and suggestion, and emotion and reason, may positively guide propaganda and affect the ideas, as well as behavior, of tourism consumers.
消费者对进口产品的交换价值知觉与心理价值知觉均显著高于国产产品。
Consumers' exchanging value and psychological value perception of imported goods are significantly higher than that of home made goods.
价格显著影响消费者的交换价值知觉，但不影响其心理价值知觉。
Price has a significant effect on consumers' exchanging value perception, while the effect of price on psychological value perception is not significant.
研究结果发现，影响线上集购消费者对主购的信任度因素，主要为知觉的主购名声、与主购的互动、线上集购的认知风险及主观规范。
The study result indicates that the perceived initiator's reputation, interaction with initiator, perceived risks in online group-buying, and subjective norm impact the trust in initiator.
研究结果发现，影响线上集购消费者对主购的信任度因素，主要为知觉的主购名声、与主购的互动、线上集购的认知风险及主观规范。
The study result indicates that the perceived initiator's reputation, interaction with initiator, perceived risks in online group-buying, and subjective norm impact the trust in initiator.
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