通过本研究证实网站易用性、产品信息、娱乐消遣以及信任因素对网络消费者的购买意愿产生显著影响。
This study has confirmed the site through ease of use, product information, entertainment and trust on the purchase of intention will have a significant impact.
消费者从旅游公司收到电子邮件促销时会有什么反应？一项针对这一问题的广泛调查显示：忠实客户会有非常强烈的购买意愿。
A wide-ranging survey to understand how consumers behave when they receive email promotions from travel brands has indicated a strong desire to purchase from loyal customers.
很多企业在想方设法使对消费者的关注实现规模化、自动化。可很多企业还不明白（企业给予消费者）关注和（消费者产生购买）意愿是两码事。
Many companies are looking for ways to automate the act of "paying attention" to individual customers on a grand scale, even as many of them also confuse attention with intention (to buy).
针对上述研究问题，本文的核心目的是构建并实证营销策略组合对消费者首次购买意愿的影响机理模型。
To this ends, this paper endeavors to build and testify the mechanism model of marketing mix's influence on consumers' first time purchase intention.
本研究在区分品牌来源国和产品制造国的基础上，探索了它们各自对消费者产品质量评价和购买意愿的影响。
Based on the identification of Country of Brand and Made-in Country, this study explored their impacts on product evaluation and purchase intention.
感知到的旅游风险会让消费者更加能够感知到旅游短期意外险的价值，增强对旅游短期意外险的购买意愿。
The travel risks consumers perceived made them value travel insurance, and thus became willing to buy the insurance.
从竞争激烈的商业世界可以浮现出来，汽车制造商和装配工需要更多的活跃以确保消费者有很高的意愿购买他们的产品。
From the emergence of competitive business world, automobile manufacturers and assemblers needed to be active in order to ensure that consumers have high intention to purchase their products.
面对品牌资产的减少和消费者购买意愿的迅速下降，企业应采用恰当市场策略进行有效的顾客赢回和市场恢复。
With the reduction of brand equity and rapid decline in consumer willingness to buy, it is important for firms to take proper marketing strategy to regain market share.
根据辽宁省十个城市消费者进行的问卷调查数据，深入研究了城市消费者对转基因食品的认知态度及购买意愿。
According to the survey data of consumers who are in 10 cities chosen from Liaoning, we intensively study consumers' cognitive attitudes and purchase intentions toward genetically modified foods.
根据辽宁省十个城市消费者进行的问卷调查数据，深入研究了城市消费者对转基因食品的认知态度及购买意愿。
According to the survey data of consumers who are in 10 cities chosen from Liaoning, we intensively study consumers' cognitive attitudes and purchase intentions toward genetically modified foods.
应用推荐