• ,“我们不是通过做广告而是产品,我们的品牌通过消费者口碑建立起来的。”

    "Our way isn't to use advertising but to use the product," she says. "our brand will build itself up as consumers purchase our product."

    youdao

  • 消费者口碑价值日益受到企业的重视,学者提出口碑营销作为一种新的营销组合

    The value of word of mouth (WOM) is increasingly recognized by firms, and some scholars have proposed it as a new marketing mix.

    youdao

  • 索尼曾经段时间内在电器消费者口碑相当不错,但是,目前这家公司失去了昔日的辉煌。

    Sony was, at a time, the most well-known name in consumer electronics, but the company has lost its mojo.

    youdao

  • 没有否认口碑拥有成就毁灭一个产品强大力量只要问问那些消费者大肆抨击赞扬的厂商,你自然就会明白。

    There is no gainsaying the power of word of mouth to make or break a new product. Just ask those who have been on the receiving end of consumer brickbats or bouquets.

    youdao

  • 然后分析网上口碑消费者决策影响

    Then, it analyzes the influences of online reputation on consumer's decision.

    youdao

  • 因此把握低端传播就要产品消费者接触者市场传播正面口碑

    As a result, grasp the spread of low-end, it is necessary to let the consumer products market and contacts to spread positive word-of-mouth.

    youdao

  • 十余年的精心经营下,秉承致力于美丽事业妆点女人美丽”,其在广大消费者已有着良好口碑

    We have careful managed for ten-plus years, in accordance with going in for "do beautiful business, to decorate women's beauty" that there are many consumers have a good reputation for it.

    youdao

  • 有关调查表明口碑传播影响消费者态度行为方面显著功效。

    As is shown by some researches, word of mouth plays a significant role in influencing consumers' attitudes and behaviors.

    youdao

  • 因此品牌关系消费者的社会关系产生影响,口碑营销仍旧是品牌推行的件利器。

    The relationships with the brands, thus, have an impact on the social relationships of the consumer, and word-of-mouth discovery remains a powerful tool for brands.

    youdao

  • 女性消费者口碑传播具有自己特点她们易于传播口碑并且口碑易于影响她们的购买决策

    Holding their own unique characteristics during word-of-mouth, female consumers in general are more likely to engage in WOM, which also easily influences their purchasing decisions.

    youdao

  • 网络口碑影响力传导机制来看,网络口碑搜索主动性信任口碑影响消费者重要中介变量

    From the view of conduct mechanism of the influence of online WOM, the "online WOM actively sough", and consumer trust are important mediators.

    youdao

  • 本文旨在研究网络社区中的口碑信息消费者产生影响力影响因素及其传导机制

    The purpose of this study is to research the influential factors and conduct mechanism of the influence of (WOM) in the virtual community.

    youdao

  • 口碑消费者决策过程重要影响得到学者们营销从业者关注。

    The influence of WOM on consumers' decision process has been acknowledged by marketing researchers and practitioners.

    youdao

  • 企业通过消费者提供良好的消费体验,鼓励引导他们传播有利于企业的口碑信息,从而获得持续的竞争优势

    Companies should provide wonderful consumption experience for customers, which can bring positive Word-of-Mouth to companies. In this way, companies will achieve sustainable competitive advantage.

    youdao

  • 2007年以来CIC每个季度都会发布一份针对相关行业网络口碑研究的白皮书,从品牌消费者角度解读每个行业的网络讨论热点。

    Since 2007, CIC has been releasing IWOM white papers with a focus in a particular industry, which offer both brands and consumers insight into the online buzz surrounding each specific industry.

    youdao

  • 消费者转换品牌更多受到口碑传播影响,促使消费者态度否定、中立到肯定转变过程中,口碑传播所起的作用则是广告

    The reason why consumer changes brands is more influenced by WOM than by advertisement. In the course of changing consumer's attitudes, the effect of WOM is nine times of the advertisements.

    youdao

  • 目前以古典神秘个性核心特色已经登录韩国日本国家赢得了广大消费者良好口碑

    Currently, classical, mysterious and personality are the core characteristics of Baihui which has already logged in Korea, Countries such as Japan and the vast number of consumers won good reputation.

    youdao

  • 目前以古典神秘个性核心特色已经登录韩国日本国家赢得了广大消费者良好口碑

    Currently, classical, mysterious and personality are the core characteristics of Baihui which has already logged in Korea, Countries such as Japan and the vast number of consumers won good reputation.

    youdao

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