消费者理论之于需求如同生产者理论之于供给。
Consumer theoryis to demand as producer theory is to supply.
也就是说，消费者理论基于一种假设，假设我们能够推断出人们从他们的选择中得到什么好处。
That is, consumer theory isbased on the premise that we can infer what people like from the choices theymake.
（这样的问题是可以定量回答的）然而，消费者理论建立在人们喜好的基础上，这本身就是我们无法直接衡量的指标，我们只能间接衡量。
In contrast, consumer theory is based on whatpeople like, so it begins with something that we can’t directly measure, butmust infer.
（这样的问题是可以定量回答的）然而，消费者理论建立在人们喜好的基础上，这本身就是我们无法直接衡量的指标，我们只能间接衡量。
In contrast, consumer theory is based on whatpeople like, so it begins with something that we can't directly measure, butmust infer.
虽然消费者在卫生纸上的花费减少了，但从理论来看，他们至少对于纸的质量仍然很挑剔。
While consumers are spending less on toilet paper, they remain fussy in theory at least when it comes to paper quality.
虽然消费者在卫生纸上的花费减少了，但当涉及纸质时，他们仍然很挑剔，至少从理论上来说是这样。
While consumers are spending less on toilet paper, they remain fussy—in theory at least—when it comes to paper quality.
但是我们的出发点是假设在这一理论中消费者不犯错误，他们只选择最令他们满意的商品。
But our starting point is to consider theimplications of a theory in which consumers don’t make mistakes, but make choicesthat give them the most satisfaction.
现有的经济理论倾向于支持乐观派，理性消费者会依据财富变动而对他们长期支出进行调整，而不是悠闲自在的去面对。
Economic theory tends to support the optimists. Rational consumers should adjust their long-term spending in response to changes in their wealth, not the ease with which they can tap it.
口红效应指的是在经济危机时消费者更愿意购买相对廉价的奢侈品这样一个理论。
The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods.
“自由市场理论最能说明消费者的肆意消费行为”，豪特说。
“Free-market theory works great for discretionary consumer purchases,” says Hauter.
支持企业联盟对消费者有利的人还是发现那些数据支持他们的理论。
The proponents of consumer-friendly cartels still find that the data support their theory.
与典型的消费者不同的是，他正对零售理论的些许不切实际之处有所体会。
He, unlike the typical consumer, is finding [little comfort] in [retail therapy].
理论上讲，消费者购买容易回收的产品，或者是包装最简单的产品，能引导企业实现减少废弃物。
In theory, consumers could steer firms towards waste reduction by buying products that are easy to recycle, say, or have only minimal packaging.
理论上存在的价格粘性意味着在此次购买之季，消费者们讨不到什么便宜。
The theoretical existence of sticky prices means that they have not actually found bargains during this shopping season.
这对于通胀的影响并不明显，尽管理论上贬值的货币导致更高的进口商品价格并传导到消费者，但是现在他们的联系比以往要弱多了。
In theory a falling currency implies higher import prices as foreign producers pass its effects on to their customers. But these links are much weaker than they used to be.
消费者关注名人新闻和文化从理论上说并没有害处，但一旦遇到一个有毒下载，就会对电脑造成很大损坏。
Consumers' obsession with celebrity news and culture is harmless in theory, but one bad download can cause a lot of damage to a computer.
理论上讲，越多的零售商和消费者上网买卖，消费者就会变得越挑剔。
Theory suggested that as more and more retailers and customers went online, customers would become pickier.
虽然理论上是可能的，但是消费者不会购买这样的系统。
Theoretically, this is possible, but practically, such a system would not be something a consumer would buy.
还有一些理论家简单的将消费者价格当做衡量通货膨胀的最具市场敏感型的真理。
Then there are those theorists who simply use consumer prices as the truest, most market-driven measure of inflation.
了解“赛局理论”的读者都应该清楚，一个计划或一个新产品的成功不是消费者决定的，而是你的竞争对手。
Understanding of "game theory" readers should be clear, a plan or a new product success than consumers to decide, but your competitors.
经济学家们所创建的理论认为，由于在电子商务中，消费者能够收集产品和价格的信息，可能导致激烈的价格竞争。
Economists have theorized that e-commerce ought to lead to intensified price competition, as it increases consumers' ability to gather information about products and prices.
但是一旦这些地区的消费者认识到Iphone视频剪辑功能的简易和乐趣，并且在理论上行得通的话，他们也同样会想要拥有一不能看电视的手机。
Once they see the ease and fun of the iPhone clips, the logic goes, they will want video on their phones too.
现在和当时一样，从理论上讲，消费者应当保留收据，并用来支付所谓的“使用税”，但是差不多只有一小群人听过这个词。
Now as then, in theory, consumers are supposed to keep receipts and pay so-called "use taxes", but few people have even heard of the term.
现在和当时一样，从理论上讲，消费者应当保留收据，并用来支付所谓的“使用税”，但是差不多只有一小群人听过这个词。
Now as then, in theory, consumers are supposed to keep receipts and pay so-called "use taxes", but few people have even heard of the term.
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