文章认为将目标成本定价法和消费者感知定价法有机结合是现代营销观念下比较切实可行的方法。
The paper considers that it is the practical way to organically combine the target cost price fixing method with the consumer sense price fixing method.
文章认为将目标成本定价法和消费者感知定价法有机结合是现代营销观念下比较切实可行的方法。
The paper considers that it is the practical way to organically combine the target cost price fixing method with the consumer sense price fixing...
消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。
Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.
本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
研究结果表明，搜索便利性、卖方努力、个人产品知识及渠道多样化会对消费者感知搜索成本降低产生正的影响；
The results show that the search convenience, seller efforts, personal product knowledge and channel diversification have positive influences on the consumer perception of search costs reduction;
品牌竞争力是以产品的优良品质为基础、通过企业市场运营，由消费者感知品牌而在市场上表现出来的竞争能力。
The brand competitiveness is the competitive ability which displays in the market, which based on the high quality and consumer's sensation to the brand that through the enterprise market operation.
本研究构建了消费者感知风险影响因素的一般模式，分别为消费者因素、产品因素、商家因素及与购买相关的其他因素。
This study presents a general mode of influences on the perceived risk, these factors are consumer, product, the vendor and other factors.
相对于价格促销频率，价格促销幅度对消费者感知的“品牌提供的折扣量”的影响更大，更能影响价格促销对消费者的吸引力。
The margin of price promotions has an even greater influence on consumer perception of discount volume. Deep price promotions seem more attractive to consumers.
Sparrow承认，在过去微软有点退步，我们并未给消费者全面的体验，现在要问：我们应该如何改变微软给人的感知。
We haven't given consumers the full experience. Now we're asking: 'How do we change the perception of Microsoft?'
其中的一个原因是，对于不是很有名的品牌而言，相较于对产品的整体感觉，对该品牌的负面感知很快就会从消费者的脑中褪去。
One reason is that, for lesser-known brands, negative perceptions fade more quickly in consumers' minds than their general awareness of the product.
消费者对于产品由儿童的使用的感知，包括它合理地可预见的用途，将被评估。
Consumer perception of the product's use by children, including its reasonably foreseeable use, will be evaluated.
我们感知到我们目标消费者是如此的高雅和现代。
We identified that our target customers are very sophisticated and modern.
采用问卷调查的方式，能够获得消费者公平度感知的第一手资料。
Through questionaire, the first hand materials can be obtained in terms of customers perceived fairness.
作者以超市购物为背景进行了一项实证研究，探讨不同类型消费者对服务便利感知的差异。
The authors conducted an empirical study in supermarket shopping context to examine whether the different consumers have different service convenience perceptions.
通过高水平高品位的橱窗展示，实现商品的视觉战略表现，以及让消费者能最大限度的通过橱窗中的展示来感知这个品牌，让品牌形象深入人心。
Through high-level and high-grade window display and visual merchandise strategy, the performance of brand perception as well as the brand image among the consumers can be maximized.
因此，本论文旨在通过以民族品牌为标准，探索中英消费者对自有品牌的品牌感知度的差异性。
Therefore, this thesis aims to explore the difference of consumer perceptions on PLB's between China and the UK with national brands as a standard.
结果显示研究模型具有良好的预测性，感知风险和信任是消费者网上购买行为的重要影响变量。
The result showed that the model had a good prediction, and Perceive Risk and Trust were the driving forces to lead online shopping.
本论文从心理账户的角度入手，通过两项研究分析消费者对相对优惠与绝对优惠的感知差异。
This study explored the consumer cognitive difference in absolute savings and relative savings from the mental account perspective.
感知风险理论是消费者行为理论的重要内容之一。
Risk Perceive Theory is one of the important aspects of Consumer Behavior Theory.
借助该模型，本文从更深层次分析了价格策略和价值公平感知对消费者忠诚度的影响。
With this model, the article make a deeper analysis of the strategy the value of a fair price perception of the impact of consumer loyalty.
再者，本研究探索了消费者人口统计变量与绿色品牌感知风险间的关系。
Thirdly, the author explores the relationship between consumer perceived risk and the consumers' personal characteristics.
众多的理论与实践研究都证明，消费者内心的价格标准——参考价格是决定其价格感知的核心因素。
This paper examines how consumer characteristics and the process by which consumerutilize multiple internal reference prices to evaluate the offer value.
养殖风险感知型消费者愿意为养殖信息支付最高溢价。
Farming risk-aware consumers are willing to pay the highest premium for farming information.
在低感知风险下对享乐品的选择情形中，消费者偏好作出趋异选择；
For the hedonic products at lower perceived risk, consumers prefer to make divergent choices;
三星感知消费者的需求，并通过该相机所有设计元素的最佳特性予以满足。
Samsung recognised the consumer demand for the best features in all elements of the camera's design.
实证结果表明：朋友推荐、法律保障、价格、产品种类等因素对消费者在线购买的感知风险均有显著影响，而零售商声誉和规模、产品信息的影响作用不明显；
The results show that, friends'recommendation, law protection, and product category have significant influences on perceived risk, while Internet vendor's reputation and size, product information not.
文章以证券交易为例，从顾客的角度来研究个体消费者对渠道的感知。
Taking the example of securities trading, our study examines individual consumer perceptions of the channels from a consumer's perspective.
文章以证券交易为例，从顾客的角度来研究个体消费者对渠道的感知。
Taking the example of securities trading, our study examines individual consumer perceptions of the channels from a consumer's perspective.
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