消费者态度和行为的那些层面是关键的？
本文从消费者态度方面对品牌资产评估进行实证研究。
This study explores the common factors of consumer-based brand equity empirically.
有关调查表明，口碑传播在影响消费者态度及行为方面有显著的功效。
As is shown by some researches, word of mouth plays a significant role in influencing consumers' attitudes and behaviors.
美国消费者支出四月的表现是七个月来最低迷的，但是消费者态度有所好转。
U. S. consumer spending posted its weakest performance in seven months during April, while a measure of consumer attitudes rose.
另一份来自密西根大学的关于消费者态度的报告显示，消费者在5月的悲观程度有所下降。
A separate report on consumer sentiment from the University of Michigan showed consumers growing slightly less pessimistic in May.
经济学家关注消费者态度的原因是探寻消费者需求，而消费者需求拉动美国经济活动的三分之二以上。
Economists watch consumer attitudes for clues about the consumer demand that drives more than two-thirds of all U.S. economic activity.
消费者的行为是商家最关心的话题，这包括消费者态度、消费者学习行为、消费者出价行为。
The seller most concerned about is consumer behavior, including consumer attitude, consumers learning behavior, consumer offer behavior.
经济学家关注消费者态度的原因是探寻消费者需求，而消费者需求占美国经济活动的叁分之二以上。
Economists watch consumer attitudes for clues about the consumer demand that drives more than two-thirds of all U. S. economic activity.
消费者转换品牌更多是受到口碑传播的影响，在促使消费者态度由否定、中立到肯定的转变过程中，口碑传播所起的作用则是广告的九倍。
The reason why consumer changes brands is more influenced by WOM than by advertisement. In the course of changing consumer's attitudes, the effect of WOM is nine times of the advertisements.
消费者认为职员态度漫不经心，通常冒犯来这些花了钱的顾客。
Consumers found the attitude of its staff offhand and generally offensive to the paying customer.
我认为一开始要有合适的消费者，出售好啤酒，保持质量，最重要的是，即使你可能会觉得很累，也要保持良好的态度。
I think having the right customers to start with, selling the right beer, keeping it good, and most of all, keeping a good attitude yourself, even though you probably feel very tired.
投诉时语气礼貌且态度坚决通常是最有效的，尤其是当消费者能说明这个物品哪里出了问题时，更加如此。
Complaining is usually most effective when it is done politely but firmly, and especially when the consumer can demonstrate what is wrong with the item in question.
这种态度使得直接销售给西方消费者更加困难。
This attitude makes it hard to sell directly to Western consumers.
永远在线的期望已经改变了消费者对频繁“触网”的态度，而且市面上有多种工具帮助他们确定和控制与外界保持联系的方式。
The always-on expectation has changed consumer attitudes regarding frequent touchpoints and given them tools to help define and control how they choose to be contacted.
这一广告攻势"反映出中国公司渴望加强国际协作，立志为国外消费者提供优质商品的态度与决心，"《中国日报》补充到。
The campaign "reflects the Chinese companies' attitude and aspiration of strengthening cooperation with other countries to provide quality goods for foreign consumers," it added.
这一广告攻势“反映出中国公司渴望加强国际协作，立志为国外消费者提供优质商品的态度与决心，”《中国日报》补充到。
The campaign "reflects the Chinese companies' attitude and aspiration of strengthening cooperation with other countries to provide quality goods for foreign consumers, " it added.
我们必须赶快行动改变消费者的态度，开发替代能源。
We must work faster to change consumer behavior and develop alternative sources of power.
消费者应经包括了他们的人口分布已经体验态度，而这些对公司分析评论十分有益。
Consumers often include hints about their demographics or attitudes that are vital to helping a company interpret their comments.
如果这个大胆的预测应验了，这对图书消费者来说是个非常好的消息，并将使对未来电子书持怀疑态度的人哑口无言。
If that bold prediction comes true, it will be great news for book consumers and will silence eBook skeptics about the future of eBooks.
第三，取消观望消费者和公司的态度对需求的影响。
Third, undo the effects of the wait-and-see attitudes of consumers and firms on the demand side.
另一个困难地方则是鼓励那些已经对这一技术持怀疑态度的消费者再次尝试一下。
Another difficulty will be encouraging sceptical consumers to give the technology another try.
一些消费者依然对处理移动业务持观望态度，但是还是有一定的认知，实际上两者并是不同步的。
Some consumers remain wary to conduct mobile transactions but perception, reality aren't in sync
但消费者们对待手机(包括kindle)的态度相形于电脑截然不同。
But consumers treat phones (and Kindles) differently from PCs.
“更对的消费者对他们的收入预期持悲观态度，这对于未来几个月的消费不是个好兆头，”法兰克说。
"More consumers are pessimistic about their income expectations, which does not bode well for spending in the months ahead," Ms. Franco said.
另一方面，消费者可能对折扣、邮寄来的赠券和返还款项的承诺持怀疑态度，他们会认为，这样的产品肯定有问题。
Consumers, on the other hand, may view rebates, mail-in coupons, and money-back guarantees with suspicion, thinking that something must be wrong with the product.
消费者信心通过评估消费者存款和消费的活跃性所显示的对财政状况的乐观态度。
Consumer Confidence Optimism over the state of the economy shown by assessing consumer saving and spending activity.
但是消费者依然很注意其家庭开支，特别是近期上涨的煤气和电力价格使得这种谨慎的消费态度会在未来数月中不断加强。
Households are still keeping a close eye on their spending, and with large rises in gas and electricity prices looming, consumer caution could be set to intensify in the months ahead.
但是消费者依然很注意其家庭开支，特别是近期上涨的煤气和电力价格使得这种谨慎的消费态度会在未来数月中不断加强。
Households are still keeping a close eye on their spending, and with large rises in gas and electricity prices looming, consumer caution could be set to intensify in the months ahead.
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