随着时间的推移，消费者对乳品的认知度提高，消费者的消费心理和消费行为有所变化。
With the time lapse, consumer improve the recognition to the dairy products, customer mentality and consumer behavior has changed.
而消费者的需求数量和结构的变化受到多方面因素如人口、经济、社会文化、购买心理和购买行为等的影响。
And changes in consumer demand and the number of structures affected by many factors such as population, economic, social, cultural, psychological, and purchasing behavior of purchase.
这种变化从企业的视角看是互联网上的营销市场要素发生了改变，而具体到消费者层面则源于消费心理的变化和消费行为的改变。
From the perspective of enterprises, the Internet sales markets are changing greatly, which result in changes in consuming psychology and consuming behaviors from the view of consumers.
第三，消费者素质逐渐提高，消费心理和行为正日趋成熟。
Third, the quality of consumers has increased, and the consuming psychology and behavior became mature.
女性消费者心理活动是一个完整的过程，其中除了认知过程和行为过程外，还包括情感过程。
Psychological process of female consumer is complete. There are cognition process and behavior process and emotion process.
消费者决策型态是消费者选择商品或服务时的一般心理定位，它一致地支配着消费者的决策行为。因此，它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
消费者决策型态是消费者选择商品或服务时的一般心理定位，它一致地支配着消费者的决策行为。因此，它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
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