消费者的心理结构由消费者购买商品的动机来体现。
Consumer's psychological structure is embodied by consumer's motive for shopping.
由消费者心理层面来探讨其消费动机，更作为厂商进行市场细分的基础。
The discussion of the consumer motivations through psychological dimension is the basis of market segmentation for more manufacturers .
商业广告产生功效的过程完全是心理性的，是围绕消费者需求、动机、行为等心理开展有针对性地诉求。
The process affected by commercial AD is completely psychological. It aims at consumers' psychology such as their incentive and deed.
商业广告产生功效的过程完全是心理性的，是围绕消费者需求、动机、行为等心理开展有针对性地诉求。
The process affected by commercial AD is completely psychological. It aims at consumers' psychology such as their incentive and deed.
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