星巴克的价格定位是“多数人承担得起的奢侈品”,消费者定位是“白领阶层”。
The price positioning of Starbucks is "affordable luxury for most people". The target is for whitecollar level.
在表现手法上我将极力的表现产品特性,能迅速让消费者定位找到它。
I will make every effort on the technique of expression of performance product characteristic, can quickly let the consumer fixed position find out it.
星巴克的价格定位是“多数人承担得起的奢侈品”,消费者定位是“白领阶层”。
The price positioning of Starbucks is "affordable luxury for most people". The target is for whitecollar level .
苹果公司主要集中于消费者定位的技术,在通往市值顶峰的路上,它却超越了微软、IBM等商业定位的技术巨人。
On its way to the top of the valuation stakes, the company, which focuses primarily on consumer technology, has leap-frogged more business-oriented tech giants such as Microsoft and IBM.
如果条形码大师能拥有足够多的用户,他能够得到大量有用的数据来为消费者提供参考以及为市场策划人提供目标消费者定位机会。
If Barcode Hero gets enough users, it could return massive amounts of data that can be used to essentially create new recommendations for shoppers and new targeting opportunities for marketers.
由于在英国市场,乐购主要将目标集中在中间市场,其消费者定位在那些往车子里猛塞沃尔玛的廉价食品的人和在WholeFoodsMarket购买昂贵食品的人之间。
As in Britain,the brand was aimed at the middle market, between those loading up their carswith cheap food at Wal-Mart and those making expensive purchases at Whole FoodsMarket.
企业所能拥有最具价值的东西莫过于其在消费者心中的定位。
The most valuable thing a company owns is its position in the consumer's mind.
最近,美国运通公司研究了消费者的购买趋势,报告说这种趋势转向了本地购买、道德公司、共创品牌、定位优惠和集团购买。
A recent American Express report looks at consumer buying trends, and finds a shift toward local purchases, ethical companies, co-created brands, location-based offers and group buying.
这样的价格定位可能说明惠普并不打算在消费者购买决策时考虑的第一个数据(即价格)上展开竞争。
That's already a sign that HP is probably choosing not to compete on the one figure that all consumers immediately think of when buying, well, anything: price.
对于移动很酷的一件事是可以非常本地化的定位到消费者。
One of the cool things about mobile is how local it is to target consumers, Mr. Kaushik said.
需要对市场、消费者和利润的清晰定位。
What is needed is a clear focus on markets, customers and profits.
不过第一款试图将人造肌肉送到消费者手中的产品将定位于电子游戏迷们。
But the first product intended to put artificial muscles into consumers' hands will be aimed at video gamers.
消费者将可以期待,航空公司都使用移动条形码登机牌,酒店启用移动支付技术当场收取费用,以及在线旅行社推出移动定位的旅游促销活动。
Consumers can expect airlines that offer mobile barcode boarding passes, hotels offering mobile payments for on-site charges and OTAs launching geo-aware travel promotions.
Kayak说他们只是提升了消费者和供应商的手机预订过程,在这一过程中强化了其价值定位。
Kayak says it merely is enhancing the mobile booking experience for consumers and suppliers - and in the process it increases its value proposition.
“我认为我们现在的定位是研发出一款既可信又负责的点评产品,”OpenTable的消费者营销高级总监Scott Jampol说道。
"I think we are uniquely positioned to do a reviews product in a way that is both credible and responsible," said Scott Jampol, senior director of consumer marketing at OpenTable.
乐购的做法与沃尔玛(Wal - Mart)截然不同。目前,面对消费者和市场,沃尔玛一直难以明确自己的定位。
This contrasts with Wal-Mart (WMT), which is currently having trouble defining itself to customers and the marketplace.
为了帮助广告主发现重要消费者,Peerset推出了一个“心理图解(psycho-graphic)定位工具”。
In an effort to help advertisers reach key consumers, Peerset is launching what it describes as a "psycho-graphic targeting tool."
但是这个观点遭到了质疑,主要是针对营销中产品到底应当怎样定位,也就是说这些定位到底是不是站在消费者的角度,考虑了消费者的需要。
But this idea was usurped by the view that what really matters in marketing a product or service is its positioning, where it sits on the spectrum of customer needs.
对消费者产生最大影响的是产品定位、定价以及个人感受。
Consumers are most influenced by positioning, pricing and perception.
品类定位之根本是洞察和占领消费者心智空间,既然是“洞察”和“占领”,那么需要更深刻的去了解消费需求和竞争状况。
Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition.
最近,消费者已经要求高级的下一代应用程序了,例如,全球定位系统(global positioning systems,GPS)和Web连通性。
Most recently, consumers have demanded advanced, next-generation applications, such as global positioning systems (GPS) and Web connectivity.
不同的品牌有不同的定位,消费者需要的不光是不同的价格,还需要拥有不同内涵的品牌彰显他的身份和个性。
Different brand has different fixed position, consumer needs not only it is different price, the brand that still needs to have different intention reveals his identity and personality.
品牌定位依赖于某种真正的优点或价值,这种优点或价值相比直接竞争者有明显优势,并且易于和消费者沟通。
Brand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer.
零售商可以使用大数据分析网页浏览模式、产业预测以及消费者记录,从而预测需求、定位消费人群、优化定价以及监控实时趋势。
Retailers can use big data to analyze web browsing patterns, industry forecasts and customer records to predict demand, pinpoint customers, optimise pricing, and monitor real-time trends.
超市企业只有利用市场营销理论指导其经营与管理,才能更好地利用市场机会获取利润,用正确的市场定位获得消费者的青睐。
The supermarket must use the marketing theory and the scientific method, to coach the management, from this to get more profits and attract the consumer.
本研究的主要目的在于膫解消费者心目中所认知的各医院的形象定位。
The main purpose of this study was to investigate the current hospital image positioning cognized by consumers.
哈飞这个名字本身就带有一种速度感,给消费者带来驾车的愉悦和享受,非常符合汽车品牌的定位。
Hafei The itself carries a sense of speed, giving consumers driving pleasure and enjoyment, very consistent car brand positioning.
文章结合案例,分析了中小型超市的市场环境、竞争者及消费者,提出了相应的定位策略。
The paper analyses marketing environment, competitor and consumer of the supermarket, and then proposes countermeasures of marketing positioning.
利用这一规律,商业广告策划时可凭借心理策略完成准确的定位,以更好地抓住消费者的心理。
This, together with psychological tactics, helps complete accurate orientation of advertising and attract consumers in commercial advertisement planning.
利用这一规律,商业广告策划时可凭借心理策略完成准确的定位,以更好地抓住消费者的心理。
This, together with psychological tactics, helps complete accurate orientation of advertising and attract consumers in commercial advertisement planning.
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