信息网络社会是一种先进生产力下的社会形态，在此环境下消费者及其社会活动都会有很大的变化，它将影响企业的品牌建设。
The information society is a social form on a advanced production power. The social activity of consumers occur great change in this environment. It will influence building brand of corporations.
通过对现行产品开发模式的分析，提出了让消费者参与产品开发的思路，并介绍了利用信息网络技术来实现的模式。
Based on the analysis of present product development model, the new idea that lets the consumer take part in the product development by using information technology was pointed out.
通过对现行产品开发模式的分析，提出了让消费者参与产品开发的思路，并介绍了利用信息网络技术来实现的模式。
Based on the analysis of present product development model, the new idea that lets the consumer take part in the product development by using information technology was pointed out.
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