在法律规范中，主要表现为消费者主权和经营者的强制义务。
The law specifies the rights of the consumer and the duties of the business operator.
传统的市场营销理论以供给方主权为基础，而不是真正集中于消费者的需求。
Traditional marketing theory is based on supplier sovereignty, naturally which cannot really focus on consumer demand.
传统的市场营销理论以供给方主权为基础，而不是真正集中于消费者的需求。
Traditional marketing theory is based on supplier sovereignty, naturally which cannot really focus on consumer demand.
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