勒德伯里高端消费行为研究所的MarcCohen指出,在顾客群体中,属于明显富有人群的,只有百分之零点一;因此,奢侈品商人为了更好地销售,必须把目标人群扩大。
Marc Cohen of Ledbury Research points out that the high-profile wealthy make up only 0.1% of consumers; luxury-goods groups have to aim a bit wider to do well.
根据食物的营销研究所的资料,消费者正在使用的超级市场的21 %的带回家的食物,与一年前比较增加了近一倍的水平。
According to the Food Marketing Institute, consumers are using supermarkets for 21 per cent of take-home food, nearly double the level of a year ago.
落基山研究所研究员埃默里洛文斯提出一个有前景的建议。他在20世纪90年代指出,消费者对用来提供服务的一度电或是一点油并不感兴趣。
One promising proposal came from Rocky Mountain Institute researcher Amory Lovins, who pointed out in the 1990s that consumers aren't interested in the kilowatt-hours or oil used to provide services.
这项调查是由消费类电子产品研究所和评论网站Retrevo共同完成的。
The study was done by consumer electronics research and review site Retrevo.
同样,还有传统炫耀性消费和“自我娱乐”,Ledbury研究所确立了富人消费的两个动机:显示鉴赏力及成为“最先尝试者”(Early - Adopter)。
As well as traditional conspicuous consumption and "self-treating", Ledbury Research identifies two other motives that are driving buying by the rich: connoisseurship and being an "early adopter".
不过,莱德·伯里(Ledbury)研究所的JamesLawson说,在21世纪,“成为一名炫耀性消费者越来越难”。莱德·伯里(Ledbury)研究所是一家为奢华品行业提供市场趋势咨询的公司。
But in the 21st century, "being a conspicuous consumer is getting harder and harder", says James Lawson of Ledbury Research, a firm that advises luxury businesses on market trends.
根据加拿大健康信息研究所的消息,从1997年开始,处方药物上的花费增长超过了所有健康护理消费的两倍。
According to the Canadian Institute for health Information, prescription drug costs have risen since 1997 at twice the rate of overall health care spending.
但是凯度研究所的分析师菲尔尔·多赛特指出,那些会逛很多家超市爱捡便宜的消费者往往会暴露在更多的商品中,因而更有可能会购买计划之外的商品。
But bargain-hunters who visit lots of shops are exposed to more products, and thus more likely to buy things they had not planned to, argues Phil Dorsett, an analyst at Kantar.
但是凯度研究所的分析师菲尔尔·多赛特指出,那些会逛很多家超市爱捡便宜的消费者往往会暴露在更多的商品中,因而更有可能会购买计划之外的商品。
But bargain-hunters who visit lots of shops are exposed to more products, and thus more likely to buy things they had not planned to, argues Phil Dorsett, an analyst at Kantar.
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