忠诚度,Walker认为是通过最近消费,消费频率,和产生价值3方面来衡量。
Loyalty, Walker says, is measured in recency, frequency, and value.
作为西方世界的消费者,你很容易觉得品牌和其作用——影响消费者,给他们带来社会地位感,建立其对商家的忠诚度——都是理所当然的。
It is easy when you live in the West to take brands - their power, their ability to conjure up feelings of status among consumers, the loyalty they can generate - completely for granted.
在如此的竞争环境下,在线旅行社和供应商正面临着建立和维护消费者忠诚度的挑战。
In this competitive environment, online travel agents and suppliers face the challenge of building and maintaining consumer loyalty.
但过去30年,企业的盈利能力与市场份额的关联度显示较弱,而与消费者忠诚度的关联度更高。
But over the past 30 years the correlation of a company's profitability with market share is weak. The stronger correlation is actually with consumer loyalty.
为了达到这个目的,尽可能考虑每个消费者的需要,使用例如忠诚度计划使消费者主动接近产品。
To achieve this, consider, as far as possible, what matters to each customer and bind all customers to the product through initiatives such as loyalty schemes.
国内车市消费者的品牌忠诚度与国外车市消费者的品牌忠诚度差别如此之大,我们不禁要问造成这一局面的原因是什么。
The difference of brand loyalty between domestic and abroad car-comsumers is so huge that we cannot help wondering what's the reason which led to the situation.
忠诚环是提高消费者忠诚度的一种方式。
随着消费者对汽车的可靠性及转售价值愈来愈关注,他们的品牌忠诚度可能有所转变。
As buyers begin to pay more attention to the reliability and resale value of their cars, their loyalties are likely to change.
忠诚度计划可以帮助零售商和商品公司培育与消费者的关系,改进他们任选品牌时的购买行为。
Loyalty programs have helped retailers and consumer product companies foster relationships with consumers and modify their cherry-picking behavior.
建立消费者对公司及产品的忠诚度。
Build customers' loyalty to your business and respect for your brand.
手机网站必须要有自动的设备检测功能,以获取消费者关注度和忠诚度。
Mobile websites must have automatic device detection to gain consumer eyes and loyalty.
而且已经被证实的是,雇佣关系是许多关键性的组织产出的“预报器”,包括收益率、生产率、消费者忠诚度、产品质量、劳动安全和保有量。
What's more, engagement has proved to be a powerful predictor of many key organizational outcomes, including profitability, productivity, customer engagement, quality, safety, and retention.
决定消费者品牌忠诚度的关键往往是售后服务。
Frequently the after-sale services is the key which decide the brand loyalty for the customers.
价值增加策略通过为顾客提供核心产品之外的服务来提高消费者忠诚度;
Valued added strategiesincrease loyalty by providing customers with more than just the core product; for example, for hotels, offering more than just a place to sleep.
有意思的一点是,很多品牌经理认为忠诚度高的消费者不会介意标志的改变,而会一如既往地支持购买。
The very interesting thing here is that a lot of managers think loyal customers will always buy their products and that changing the logo a little won't matter because it's just an aesthetic issue.
既然在产品方面的问题不大,那么导致消费者在二次购车时的品牌忠诚度不高,其原因就是在别的层面。
Since there is no big problem in products the cause lies in other aspects which lead to a low brand loyalty when consumers are purchasing cars secondly.the.
在今年BrandKey的消费者忠诚度年度研究中,星巴克在咖啡与甜圈领域的头把交椅让位给了Dunkin' Donuts。
This year Starbucks lost first place in Brand Key's annual study of consumer loyalty in the coffee-and-doughnuts category to Dunkin 'Donuts.
相反,即地(on-site)的品牌触点既能增加顾客的品牌忠诚度,还可赢取新的消费者。
In contrast, on-site brand touchpoints can engage both loyal and new consumers.
刘说这项调查显示了两个主要特征:外国产品享有的品牌的忠诚度远远超过其国内竞争对手;消费模式正在趋向高档次。
Liu said the survey revealed two prominent features: foreign products enjoy much greater brand loyalty than their domestic rivals; and consumption patterns are moving upscale.
由于老年消费者拥有品牌忠诚度和品牌惯性,因此,新产品市场份额的年增长速度几乎不可能超过几个百分点。
Brand loyalty and inertia among older consumers will make it almost impossible to grow the market share of new products by more than a couple of percentage points a year.
记者发现,大多家纺产品没有品牌、没有投入品牌,产品设计含量不高,消费者忠诚度也不高。
Reporters found that mostly no brand, no input brand of home textile products, product design and content is not high, consumer loyalty is not high.
该职位负责为顾客提供个人形象设计和咨询服务,培养顾客忠诚度,推动消费增长。
The position is accountable for providing personalized styling and consultation service for customers, with an objective to foster customer loyalty and spending growth.
在低收入消费者中建立起品牌忠诚度的差事最好交给当地说着方言,并且很了解他们销售商品的顾客的生活的人来做。
Building brand loyalty among low-income shoppers is a job best done by folk who speak the language and know the lives of people they are selling to.
此问卷是为了研究消费者对销售促销活动的喜爱和销售促销对于于国美电器有限公司的品牌形象和品牌忠诚度的影响。
This questionnaire is to investigate consumer preferences for sales promotional schemes and the effect of sales promotion on GOME's brand image and brand loyalty.
果汁饮料消费具有较高的品牌满意度和忠诚度。
It is also showed that juice consumers present rather high brand satisfaction and loyalty.
消费品制造商迎合这一趋势也是为了应对私人品牌的崛起以及保持顾客忠诚度。
Consumer-goods makers also have jumped on the trend as a way to fight the rise of private labels and maintain shopper loyalty.
消费品制造商迎合这一趋势也是为了应对私人品牌的崛起以及保持顾客忠诚度。
Consumer-goods makers also have jumped on the trend as a way to fight the rise of private labels and maintain shopper loyalty.
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