与此同时，海尔品牌定位也由功能性品牌提升到形象性品牌，并向体验性品牌迈进。
Meanwhile, the Haier brand "s positioning is also promoted from the useful brand to the vivid brand, and makes great strides forward to the experience brand."
今天上午，由海尔人自己写的《海尔人话海尔》、《海尔的故事与哲理》和《海尔品牌之路》三本书举行了首发式。
They are What Haier People say about Haier, Stories and Philosophies of Haier and The Road Towards Haier Brands.
海尔品牌的成功来源于企业内部对品牌认识的一致性与外部整合营销传播有机结合，二者都是紧紧围绕者海尔品牌精神来实施的。
It proves that the success of Haier brand lies in the efficient integration of internal coherence and external IMC, which both encircle the Haier's brand religion closely.
要想成为一个全球性的品牌，海尔还有很长的路要走。
Right now, Haier has a long way to go to become a global brand.
利用日本的非凡科技，制造商至少能把自己从那些出售底端品牌低价竞争对手如海尔，Vizio中区分出来。
By capitalizing on Japan's technological prowess, manufacturers here can at least differentiate themselves from lower-priced rivals, who sell under brand names like Vizio and Haier.
海尔可以声称其已成为中国最享誉海外的中国品牌。
Haier can claim to have become the best-known Chinese brand all round the world.
BOSSA作为海尔自有的笔记本电脑品牌，带有着独特的时尚气息。
BOSSA as Haier own notebook computer brands, with a unique fashion.
海尔是中国相当著名的品牌。这家公司生产电冰箱，电视机及冷气机。联想在个人计算机领域里也是著名的品牌。
Haier is quite famous in China, This company manufactures fridges, TV sets and air-conditioners. Lenovo is also famous in the PC world.
打造世界级数字电视品牌是海尔的追求和目标！
Makes the world-class digital television brand is Haier's pursue and the goal!
另外，海尔可以在越南、印度尼西亚、菲律宾和马来西亚销售“三洋”品牌的洗衣机、冰箱、电视和空调。
In addition, Haier will be allowed to sell washing machines, consumer refrigerators, televisions and air-conditioners under the Sanyo brand in Vietnam, Indonesia, the Philippines and Malaysia.
海尔作为一个企业取得了巨大的成功，作为一个品牌赢得了广泛的赞誉，海尔由弱变强、由小变大的成功背后蕴涵着丰富的文化内涵。
As a enterprise gains huge success, as a trademark wins extensive praise and Haier contains rich culture intensions behind success from weak to strong and from small to big.
海尔的经验对一般企业的品牌经营具有重要的借鉴意义和启示。
Haier "s successful experience has important model significance and enlightenment to the common enterprises" brand management.
海尔已跻身世界级品牌行列，其影响力正随着全球市场的扩张而快速上升。
Haier has among the ranks of world-class brand, its influence is the expansion of global markets and the rapid increase.
海尔集团在国内外都享有极高的知名度和美誉度，又刚刚作为中国惟一品牌首次入选世界最有影响100个品牌。
Haier group, an enterprise having an established fame in the world, as China's the first only one, was just be included in the international most influential 100 brands.
为了更有吸引力，海尔还应该扩大他们在单品家电中的范围，特别是在品牌市场的建设方面。
In order to be more attractive, Haier has to expand their product range in the solo appliance and especially in the market of build in products.
在此基础上以海尔的成功作为分析个案，企业文化战略的完美实施让它成为世界级的中国品牌。
On this basis, so as to the success of Haier as an analysis of the case, the corporate culture of the perfect strategy to implement it into a world-class Chinese brands.
海尔集团是世界第四大白色家电制造商、中国最具价值品牌。
Haier Group is the world's fourth largest white goods manufacturers, China's most valuable brand.
海尔对美泰克的收购将使这家中国公司获得16%美国市场，提高它与零售商的议价能力，并使它从低端品牌转移到中端市场。
Haier takeover of Maytag would give the Chinese company about16 per cent of the US market, bolster its bargaining power with retailers and move it from being a low-end brand into the mid-market.
海尔集团是世界第四大大型家电制造商、中国最具价值品牌之一。
Haier Group is the worlds fourth largest white goods manufacturers, one of the Chinas most valuable brands.
此间不乏有一些成功地利用公共关系活动来推广企业品牌的案例，比如海尔、中远洋、联想等。
In this new era, people witnessed many a case where pr activities successfully promoted the corporate image, among which are the cases of Haier, COSCO, Legend etc.
卡福集团先后在新西兰、土库曼斯坦设立了分公司，卡福公司是继海尔集团在国外设立分公司的企业，同时弘扬民族的品牌。
Cafu Group has been in New Zealand, Turkmenistan established a branch office, Cafu is the Haier Group, following the establishment of branch companies abroad, while developing national brand.
海尔对美泰克的收购将使这家中国公司获得16%美国市场，提高它与零售商的议价能力，并使它从低端品牌转移到中端市场。
A Haier takeover of Maytag would give the Chinese company about16 per cent of the US market, bolster its bargaining power with retailers and move it from being a low-end brand into the mid-market.
海尔对美泰克的收购将使这家中国公司获得16%美国市场，提高它与零售商的议价能力，并使它从低端品牌转移到中端市场。
A Haier takeover of Maytag would give the Chinese company about16 per cent of the US market, bolster its bargaining power with retailers and move it from being a low-end brand into the mid-market.
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