第二个将被仔细审视的是毛利润率。
产品组合滑向更低的价格和更低的毛利润率。
Products mix shifting toward lower prices and lower gross margins.
3季度毛利润率指导值：38%。
毛利润率：41.4%，指导值为38.5%。
如果你的毛利润率为85%，你会急于从根本上改变你的商业模式吗？
If you had gross profit margins of 85 per cent, would you be eager to change your business model that radically?
毛利率(衡量公司盈利能力的指标)达80%，远高于同行业60%的平均毛利润率。
His company's 80% gross margin, an indicator of its profitability, is well above the industry average of 60%.
结果表明：单店销售额和零售服务水平对毛利润率的偏效应显著为正，产业集中度对毛利润率的影响不显著。
The results show that service level has positive and significant influence on firms margin, industry concentration ration hasn't significant influence on margin.
英特尔预计2009年第一季度的毛利润率很可能会下滑至40%出头的水平，而2008年第四季度的毛利润率则为53.1%。
Intel predicted that its gross margin, which stood at 53.1% in the fourth period, would likely decline to percentages in the 'low 40s' in the first quarter.
假如物美商业与时代零售合并，它们的业务将很少有地域上的重叠，不过物美商业的毛利润率可能会小幅下滑。物美商业的毛利润率比时代零售高。
A Wumart-Times tie-up would result in little geographic overlap, though Wumart might see a dip in its gross profit margins, which are higher than those of Times.
假如物美商业与时代零售合并，它们的业务将很少有地域上的重叠，不过物美商业的毛利润率可能会小幅下滑。物美商业的毛利润率比时代零售高。
Wumart-Times tie-up would result in little geographic overlap, though Wumart might see a dip in its gross profit margins, which are higher than those of Times.
但上半年的毛利润率从上年同期的13.7%下降到了10.8%，这是销售价格下降和竞争的结果，联想令人印象深刻的本钱控制也未能抵消这点。
But gross margin for the first half dropped to 10.8% from 13.7% a year ago, a result of lower selling prices and competition that Lenovo's impressive cost controls couldn't offset.
内容提要：本文把服务看作零售企业的产出，运用中国零售业上市公司2008年的数据，对零售企业毛利润率的影响因素和零售企业的行为模式进行了分析。
Abstract: The essay uses service as output of retail enterprise, analyzes the influcing factors of retail enterprise margin and action mode basing on the 2008 data of listing companies of China.
从菜单上餐品价格的无情上涨来看，大型连锁店在比萨上的毛利率肯定至少达到80%，也就是400%的成本利润率。
Given the way menu prices have risen relentlessly, the major chains must enjoy gross margins of at least 80 per cent on their pizza, or a mark-up of 400 per cent over cost.
毛利率为28.7%，低于09年同期的35.5%，主要是由于低利润率的打包度假产品在总收入中所占比例的提高所影响。
Gross profit margin was 28.7% compared to 35.5% for the same period last year.
利润率毛利润除以净销售额的比率。
这家厂的销售量和生产量都很可观，但盈利却很低，毛利率(销售利润率)仅有3%。
His sales and production figures were impressive but the earnings were way too low? 3% ROS (return on sales).
这家厂的销售量和生产量都很可观，但盈利却很低，毛利率(销售利润率)仅有3%。
His sales and production figures were impressive but the earnings were way too low? 3% ROS (return on sales).
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