植入式营销的优势是显而易见的。
作为一种寄生于媒体的营销方式,植入式广告事实上已经有超过半个世纪的历史。
As a way of marketing with media, product placement has been more than half a century of history.
因此,植入式广告需要在整合营销传播观念的指导下,与其他广告形式和营销因素配合才能达到效果的最大化。
So the product placement should work with other forms of advertising and marketing factors under the guidance of integrated marketing in order to maximize the validity.
因此,植入式广告需要在整合营销传播观念的指导下,与其他广告形式和营销因素配合才能达到效果的最大化。
So the product placement should work with other forms of advertising and marketing factors under the guidance of integrated marketing in order to maximize the validity.
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