一个品牌，对内表现为核心价值，对外表现为品牌形象。
A brand shows the image of it outside and central value inside.
品牌定位和品牌形象是大学品牌塑造的两个核心工作。
Brand position and brand image is the core in the establishing University brand.
本文主要是以奢侈品品牌文化作为奢侈品品牌战略的切入点，从高端理解品牌，从文化的宏观视角塑造品牌，以营销公关作为核心对奢侈品品牌形象的塑造进行研究。
This article will use luxury brand culture as a strategic entry point for luxury brands, from high-end brands to understand and a macro perspective of the culture to shape brands.
正升的决策者们经过细致的分析，提出了新的品牌形象，并得到各方认同：首先，品牌核心定位“理性卓越的国际化品质服务伙伴”被确立。
Based on careful analysis, ZISEN decision makers proposed a new brand image that was unanimously recognized by all concerned parties.
正升的决策者们经过细致的分析，提出了新的品牌形象，并得到各方认同：首先，品牌核心定位“理性卓越的国际化品质服务伙伴”被确立。
Based on careful analysis, ZISEN decision makers proposed a new brand image that was unanimously recognized by all concerned parties.
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