如果核心品牌还不够强势,也应该避免品牌延伸。
Extensions also should be avoided if the core brand is not yet sufficiently strong.
而核心品牌锐准产品更是得到了国内外市场的广泛认可。
What's more, its core brand "Rui Zhun" has been highly approved by both domestic and foreign markets!
即使你不知道腾讯,你也许应该知道他的即时通讯核心品牌——QQ。
Even if you don't know the name Tencent, you've probably heard of its core IM product QQ.
城市品牌定位从层次上可以划分为核心品牌、次核心品牌和要素品牌。
In terms of levels, the city brands can be classified into the core brand, the sub-core brand and the factor brand.
云南普洱茶以其优良的品质和深厚的文化底蕴成为云南茶产业的核心品牌。
Yunnan Pu-erh tea becomes a kernel brand with is high quality and profound cultural background.
通用还表示打算执行本该几年前执行的战略:将品牌减少到四个核心品牌(雪佛兰,卡迪拉克,别克和GMC)。
GM also says it now intends to slim down to just four core brands (Chevrolet, Cadillac, Buick and GMC), something it should have done ages ago.
品牌扩展的“稀释效应”,是指随着核心品牌在新产品上的使用,消费者对核心品牌的评价有所下降的现象。
With the parent brand name being used on new products, consumer's evaluation on parent brand name reduced.
公司前两个月销售减少了15%,降至809,200辆;其中核心品牌大众汽车销量减少了7.5%,为516,300辆。
In the first two months of the year, Volkswagen's sales declined 15% to 809, 200 vehicles, with its core VW passenger-car brand Posting a 7.5% decline to 516, 300 cars.
此次与“一基金”的合作,麦肯只负责基金的核心品牌建设及宣传战略制定工作,日常运营则交由当地代理商全权处理。
McCann will work on the Foundation's core branding and campaign strategy and day-to-day work will be done by other local agencies.
通用汽车剥离了非核心品牌,比如悍马和土星车,而着力于雪佛兰,别克和卡迪拉克等品牌。此时福特已经将除了福特和林肯之外的所有品牌剥离。
GM ditched brands such as Hummer and Saturn to focus on Chevrolet, Buick and Cadillac, while Ford got rid of all brands except Ford and Lincoln.
品牌产品经常会向着他们的核心用户群,而不是它们想要吸收的新客户。
Often times brands talk to their core instead of to the new people they’re trying to bring in.
最后一点是,品牌信任是一项核心的公司资产。
The last stage is acceptance of the brand as a key corporate asset.
我们追捧榜单上的品牌的一个原因是因为它们总是在革新,就像耐克和劳力士,但与此同时它们的核心特性没有改变。
One of the reasons we keep seeing the same brands on the list, like Nike and Rolex, is because they're always innovative, but at the same time they retain their core identity.
品牌化也是我们的核心方法,我们深入研究品牌价值以及消费者导向的品牌价值。
Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
他们拒绝外包,专注于核心业务和产能,以最新时尚为推动力,这些造就了服装零售业最成功的一个品牌。
Their resistance to outsourcing, concentration on core operations and production capabilities, and focus on the pulse of fashion have made them one of the most successful clothing retails.
娃哈哈的名字选择了听起来类似婴儿笑声的发音,但是,该品牌目前正处于一场日益激化的国际商务争端的核心。
The name Wahaha was chosen to sound like a baby laughing but is now at the centre of an increasingly contentious international business dispute.
同时70%的服装销售均来自我们的专卖店,我们可以方便的控制和促进品牌核心价值的提升。
And because 70 percent of sales are through its own stores, it is easier to control and promote the company's core values.
尽管它是在多个维度上被放宽,但是其品牌的核心目的和核心价值主张却始终如一。
Although it's broadened and deepened in many dimensions, the core intent of the brand and the core value proposition stayed the same.
良好的品牌估价模型可成为品牌价值的核心驱动器。
Good brand valuation models are able to attribute the key drivers of brand equity.
如果您的公司喜欢使用LotusSametime作为业务通信工具,那么就可以创建自定义品牌插件并将其包含在核心Lotus Sametime包中以作部署。
If your company would like to use Lotus Sametime as a business tool for communication, a custom branding plug-in can be created and included in the core Lotus Sametime package for deployment.
友情发帖。这是品牌打造中最重要的一步。写稿的时候一定要牢牢记住你的核心信息。
Guest posts. This is probably the most important branding you do, so be sure to keep your core message in mind as you write.
“‘凯悦酒店集团’的新名字引领着我们的品牌,并反映了集团的核心业务,”凯悦酒店集团总裁兼首席执行官Mark Hoplamazian表示。
“The name Hyatt Hotels Corporation leads with our brand and captures the company’s core business, ” said Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation.
24小时健身馆为减肥者们建造了全国最先进的健身馆,并在第9季的节目中,成为核心植入品牌。
Hour Fitness built and furnished the state-of-the-art gym on the Loser set and has been a key integrated brand in the show for nine seasons.
“你可以说喜达屋创造了生活化品牌,”伯恩斯坦研究公司的分析家JanetBrashear说,“这是他们的核心竞争武器。”
"You might say [Starwood] invented the lifestyle brand," said Janet Brashear, an analyst with Bernstein Research. "it's their core competitive position."
举个例子,毫无疑问,VUITTON期待这场危机能淘汰掉一些薄弱的品牌,让资源能更集中在集团的核心业务上。
Vuitton, for instance, would doubtless like to see disposals of weaker brands as a result of the crisis, and a greater concentration of resources on the group's key businesses.
举个例子,毫无疑问,VUITTON期待这场危机能淘汰掉一些薄弱的品牌,让资源能更集中在集团的核心业务上。
Vuitton, for instance, would doubtless like to see disposals of weaker brands as a result of the crisis, and a greater concentration of resources on the group's key businesses.
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