国际营销策略有多种选择,根据不同的市场环境,可以标准化营销策略为主,也可以本土化营销策略为主。
International marketing strategies have multiple choices. According to different market environments, it can both standardization oriented and localization oriented.
在本土化营销方面,快餐公司应该因地制宜,制定符合当地市场的本土化服务营销组合策略。
In the localization of marketing, Fast-food companies should adapt to local conditions and develop local portfolio strategy to meet the local market.
在本土化营销方面,快餐公司应该因地制宜,制定符合当地市场的本土化服务营销组合策略。
In the localization of marketing, Fast-food companies should adapt to local conditions and develop local portfolio strategy to meet the local market.
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