传统的营销组合是基于产品,价格,促销,地点营销策略的有效组合而完成柜台式产品购买。互联网的出现,正改变着我们销售产品以及提供各种服务的方式。
Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter.
同时还研究了服务增值策略、广告策略和促销策略。
Meanwhile, we also studied the strategy of amplifying service and ads and promotion.
在以上的基础上第四部分作者重点分析了山特的目标市场选择、新产品策略、品牌营销策略、促销策略和服务策略。
In the next section, I will focus on Santak's selection of target market and strategies of new production, brand marketing, promoting and service.
心理咨询业营销的组合策略主要是体现在对心理咨询服务、心理咨询定价、心理咨询方式和心理咨询促销等四个方面的整合。
The marketing combination strategies of the psychology counseling industry are the integration among the service, the price, the process, and the promotion.
消费者决策型态是消费者选择商品或服务时的一般心理定位,它一致地支配着消费者的决策行为。因此,它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
消费者决策型态是消费者选择商品或服务时的一般心理定位,它一致地支配着消费者的决策行为。因此,它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
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